Next Week: #SMX West 2013! Sunny California, Here Come the aimClearians

Posted in SMX West, Speaking Engagements

Holy cannoli! This year is just flying by, friends. It seems like just yesterday we were announcing the curriculum enhancements of aimClear’s social media marketing workshop, and now the time for its official debut is at hand. Marty Weintruab (@aimClear), Merry Morud (@MerryMorud), and yours truly, Lauren Litwinka (@beebow) are heading to sunny San Jose next week for #SMX West, where we’ll lift the curtain on our full-day intensive.

aimclear-workshop-presenters

The place is the San Jose McEnery Convention Center. The show starts at 8:30 am PST next Thursday, March 14th. Be there or be a square-shaped social n00bzor!

But seriously, for people and businesses interested in actually making money with social media marketing, this workshop is must-attend. The modules are built straight from our newest Wiley/Sybex book, The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success, and offers a complete roadmap for modern social media community managers and the people who hire them. From 101 fundamentals to nitty-gritty advanced tactics, we’re stoked to serve up actionable tactics that can help your company establish a social media strategy that packs real potential for impressive social ROI.

The Complete Social Media Community Manager's Guide

aimClear is coming, and we’re ready to teach. But before we even get to the workshop, there’s three jam-packed days of speaking, blogging, and networking to endure enjoy! Read on for a look at where you can find us and what we’ll be doing.

Speaking!
Merry and Marty will storm the stage several times throughout SMX West – take a peek at what’s on their agendas.

Day 1 – Monday, March 11 – 10:45 am PST

Ready, Aim, Fire… Then Retarget! (#smx #12D)
Marty’s kicking off the morning of SMX West with one of this year’s hottest industry topics: retargeting. Joined by speakers Carlos del Rio, Lijo Joseph, and Susan Waldes, the panel will take turns sharing insider tips and tactics for how to rock retargeting for extended their reach and increased conversions. Best practices and must-avoid marketing faux pas will for sure be shared – this is must-attend gold for anyone interested in experimenting with this fascinating ad technique.

Day 3 – Wednesday, March 13 – 9:00 am PST

Advanced, Bullseye Keyword Research Tactics (#smx #31B)
aimClear will be back on stage bright and early Wednesday morn’ with a true breakfast of champions – advanced keyword research tactics. This session is not for the faint of heart. Seasoned industry masters Christine Churchill and Mat Siltala will be up there with Marty Weintraub to share serious tips for what to do when the basic maneuvers just ain’t enough. Grab a seat for all the tasty takeaways you can handle!

Day 3 – Wednesday, March 13 – 1:00 pm PST 

Social Media Ads (#smx #33C)
Merry Morud will start off the afternoon with Brent Csutoras and Guy Yalif on the social media ads panel, which you better believe will extend well beyond your everyday Facebook and Twitter paid advertising 101. We’re talking direct and indirect methods via networks and third party providers, not to mention compelling alternatives to ad platforms and programs. Tune in and enjoy.

Day 3 – Wednesday, March 13 – 2:30 pm PST

Ten Rock Your World 5-Minute SMX Takeaways (#smx #34A)
We’re wrapping up the main conference with an all-star panel tasked to recap the “best of the best” of the week at SMX. From SEO to PPC and social media campaigns, saddle up for a cornucopia of actionable tactics you can implement as soon as you return to the office. Cast of thought-leaders includes: Chris Sherman, Rick Galan, Rae Hoffman, Annalise Kaylor, Jennifer Lopez, Keri Morgret, Siddharth Shah, Marcus Tober, Mark Traphagen, and yes, aimClear’s Marty Weintraub. Could there possibly be a better way to conclude a three-day monster marathon of online marketing brainchow? (Yes, our social media community manager workshop! But this is a supreme culmination to the main conference event :) .)

Blog Coverage
You’ll find aimClearians on stage during SMX no doubt, but you’ll also find us in the audience. I’ll be joined by aimClear’s PR champ Anna Pedersen, and am particularly looking forward to live-tweeting and blogging the following sessions across the coming days…

Day 1 – Monday, March 11

  • 9:00 – 10:15 am Essential SEO Analytics: The Performance Metrics That Truly Count
  • 10:15 – 10:45 am Refreshment Break
  • 10:45 am – 12:00 pm Ready, Aim, Fire… Then Retarget!
  • 12:00 – 1:30 pm Lunch
  • 1:30 – 2:45 pm How To Groove To The Google Dance (Yes, It’s Back)
  • 2:45 – 3:30 Refreshment Break
  • 3:30 – 4:45 pm The Search Police: Matt & Duane’s Excellent Search Engine Adventure
  • 4:45 – 5:00 pm Session Break
  • 5:00 – 6:00 pm Enhancing AdWords For A Constantly Connected World

Day 2 – Tuesday, March 12

  • 9:00 – 10:00 am Keynote Conversation
  • 10:00 – 10:45 am Refreshment Break
  • 10:45 am – 12:00 pm Meet Facebook Graph Search OR Getting Ahead With Google+
  • 12:00 – 1:30 pm Lunch
  • 1:30 – 2:45 pm Schema 201: Real World Markup For Success
  • 2:45 – 3:30 pm Refreshment Break
  • 3:30 – 4:45 pm From Authorship To Authority: Why Claiming Your Identity Matters
  • 4:45 – 5:00 pm Session Break
  • 5:00 – 6:15 pm Social Media Automation: The Good & Bad

Day 3 – Wednesday, March 13

  • 9:00 – 10:15 am Advanced, Bullseye Keyword Research Tactics
  • 10:15 – 10:45 am Refreshment Break
  • 10:45 am – 12:00 pm Content Isn’t Just King, It’s Also Queen & Ace
  • 12:00 – 1:00 pm Lunch
  • 1:00 – 2:15 pm Conversation: What’s Needed For SEO Success In 2013 & Beyond?
  • 2:15 – 2:30 pm Google Enhanced Campaigns – What You Really Need to Know OR A Photo Is Worth A Thousand Links

Also Looking Forward To…
We’re also really looking forward to Tuesday morning’s Facebook Keynote Conversation with Grady Burnett, VP of Global Marketing Solutions for Facebook. Set your alarm clocks for this one, people– 9:00 am PST you’ll find Grady and Search Engine Land founding editor Danny Sullivan in an open discussion about Facebook Exchange, Facebook Graph Search launch, and overall tips for capitalizing on these new features.

Not booked yet? There’s still time to register for SMX West 2013! Grab your ticket and join the fun! Heading to SMX West? Reach out and say hi! Safe travels – and we’ll see y’all there :)

Post image: Steven W. Belcher via Wikimedia Commons