Come one, come all, to the magical city of Chicago! Mid-November marks the return of Search Engine Strategies to Chi-town, and aimClear can’t wait to cruise eastwards across Lake Superior to partake in the festivities. This go-round, aimClear will be represented by our own Marty Weintraub (@aimClear) and Merry Morud (@merrymorud), who will storm the stage to dish up their expert two cents on everything from retargeting to social-savvy ad units.
The only thing tastier than the local eats will be the actionable takeaways sure to emerge from this year’s event. Read on for a closer look at Marty and Merry’s sessions.
Ahh, retargeting: A groovy little advertising option for cunning SEMs that walks the fine line between “talking” and “stalking,” now available in flavors of search and display! But hold up a tick – that fine line is fine indeed… bombard recent site visitors with a barrage of repetitive ads leading to repetitive hard-sell landing pages, and prepare for bitchy-backlash. A softer, more calculating touch is the sure way to win hearts and conversions.
Yes, the key to not freaking out potential customers, but rather, reaching out to them in a meaningful, valuable way, is dependent upon your ability, as a marketer, to discern user intent and serve the right kind of ad to the right kind of person at the right time. Attendees at this session will hear some do’s, don’ts, success and #fail stories from aimClear’s Marty Weintraub and Christopher Hansen, President of Netmining. Come hungry for righteous brain chow.
From workflow and organization tactics to mapping search to social inventory, identifying social synonyms and segment targetin tools, and oh, so much more – those attending this Facebook and Twitter centric session will walk away with a serious understanding of the paid ads side of these social-tastic channels. aimClear’s Merry Morud, and Justin Freid, Media Director at TPG, An Omnicom Company will also share killer strategies for B2B and B2C brands, along with rich case studies and much, much more.
Will you be attending SES Chicago 2012? If so, say hi – @aimClear and @MerryMorud don’t bite… without extreme provocation .
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