Psychographic Targeting Unhinged: Mobile & Apps
Handset-Specific Precise Mashed Up With Broad Traveler Interest Personalities
With 1,256,280 Facebook users interested in iPhones, this represents a simple persona unto itself. In my opinion, iPhones have terrible battery life. Just the very fact that a human has an iPhone means that they’re potential customers for our battery device. Focus that up even further, layered with the traveler segment, and you’ve got a potent cocktail.
Other handset interests rock in tandem with the traveler segment. You know the battery life in most cell phones is not forever. You know these users travel.
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Mobile Usage, Extreme Usage, Apps & Activities PersonalitiesThese make for a potent combo when mashed up with the broad traveler interests. Consider the limited cell life of broad traveler interests precisely interested in the following segments. You show me a user whose master persona is “iPhone” and is precisely interested in “Angry Birds” or “QR codes,” and I’ll show you a person to whom I can sell a mobile-phone charger.
Targeting apps is an amazing tactic as well. There is such incredible specificity in the app universe and we can get to a lot of those interests in FB and other channels.
#App Store (iOS), #Mac App Store, speeddate app, free on app store, app store best, itunes app store, allianz arena app, one android app day, aquarium gifting app, android app app, #BlackBerry App World, blackberry app world, blackjack app, birthday app, babybump app, café world gift app, free app day, my etsy app for shop owners, free app everyday, eddie van halen app, ellen degeneres fan app, go go give free donation app or charity events, ironapp app for triathletes, foodie app, gift app, hugh laurie fan app, immortal king app, nuove app per iphone, #BlackBerry Messenger, jennifer love hewitt fan app, toby keith fan app, pockie ninja app, navy force app, official ray lewis workout app, nokia social app, disney parent app, rachael ray fan app, app store, iphone app 應用程式, my vacation iphone app, vodafone 360 app
Creativity Rules Supreme
As noted throughout, as rich as this targeting study is, there are plenty of opportunities to scale these traveler master personas to wildly diverse personalities. Also, be open to discovering new persona ideas from your explorations. Demographic targeting has evolved to multi-channel (holistic) psychographic targeting. It’s already your job description.
We hope this post lends insight and inspires our industry towards a higher level of customer profiling at the top of the funnel. Personas are real now and can be actually targeted. Retargeting opens Pandora’s box in a good way. Happy customer hunting!
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