Psychographic Targeting Unhinged! The Zen Of “Whole Customer” Persona Modeling

Posted in Psychographic Targeting

Psychographic Targeting Unhinged: Clubs, Websites & Niche Personalities

Travel Loyalty Clubs Personalities

There are LinkedIn groups associated with these loyalty clubs and hospitality interests. They comprise both fans and employees. Chances are good that they travel and have cell phones. Bag em’ and tag em’.

There’s great YouTube inventory. That’s the heart of the psychographic-targeting jock: mapping master personas and personalities from channel to channel. Just look at the specificity.

 

Dear Hilton Grand Vacations, advertisers are buying your searches in YouTube and stealing your mojo!

Travel Sites & Engines Personalities

Any person interested in travel-booking engines, tourist guides and travel-centric media channels probably likes to travel.

There are a whopping 20 million + FB users who easily fit this criteria. Wow.

 

#Travel, #Travel Channel, travel, #Adventure travel, travel books, travel channel, travel consultant, best travel deals, travel daily news, luxe travel deals, travel deals, #Discovery Travel & Living Europe, sharing travel experiences, travel europe, travel experience, travel excellence, travel egypt, #Travel Guard, #Russian Travel Guide, thailand travel guide, panama travel group, philippines travel guide, travel guard, #Travel insurance, travel india, travel indochina, travel international, #Travelocity, #Travel journal, japan travel, #Kuoni Travel, travel tips network, #Sabre Travel Network, malaysian travel network, #Travel photography, travel philippines, #China Travel Service, #Travel Channel (UK), vietnam travel, travel vacations, #Travel Weekly

 

 

 

Personality inventory is often endlessly scalable, subject only to the creativity and wit of the psychographic research artist. How deep are you, marketers?

 

Niche Traveling Interest Personalities
From traveling Curacao to visiting the Gold Coast, niche travel interests abound.  Look to these interests for our travel persona.

 

traveling all over world, traveling buenos aires, traveling alaska, traveling aruba, traveling around, traveling, #Traveling (basketball), traveling different countries, traveling cancun, traveling country, traveling curacao, traveling when i get chance, traveling cooking, #Traveling carnival, traveling camping, traveling different places, traveling exploring new places, enjoy traveling, traveling exploring, traveling in europe, traveling eating, nature exploration traveling, traveling with my family, traveling with friends, traveling with family, fishing traveling, traveling for work, traveling with family friends, traveling with family friends or family travel, family traveling, greece traveling, traveling grand cayman, traveling geeks, traveling with my husband, hiking traveling, traveling in wisconsin, international traveling, traveling st kitts, like traveling, traveling lot, lots traveling, traveling with my wife, traveling meeting people, traveling mexico, traveling more, traveling missionary, meeting new people traveling, nice traveling, traveling seeing new places, traveling overseas, traveling peru, traveling photography, traveling places, traveling warm places, traveling reading, #Traveling team, traveling us, traveling puerto Vallarta, traveling world

 

 

1 2 3 5 7 8

  • re targeting

    Retargeting is awesome, and just like you said the strategy can and is used for email. Now, what’s recently evolving is Search Retargeting. Where you can target based off of search query, which means users don’t even need to land on your site/page!

  • Barry Tubwell

    Over the top, outstanding post Marty. Posts like this on aimclear is the reason I follow your twitter, facebook page and the blog its self. Thanks a ton.

  • Kath Dawson

    Marty this is fascinating stuff! I have thoroughly enjoyed digging into this and repeating some of your searches to test that I am doing the right thing. My Facebook Adcreator give me “audience” rather than “estimated reach” and while some of the numbers I get are very similar to your others are way less. Am I doing something wrong or could there be a different explanation as to the discrepancy?

    Now I want to see how I can use your process for persona research on other sectors that are not nearly as interesting as the one you have described, wish me luck!!

  • Liang Chen

    Saw your post SEOmoz, and followed through to here. This one is gonna take me weeks to digest, so I will be coming back as often as possible in the next few weeks.

  • Brian Jensen

    Marty, huge kudos to you for this beyond comprehensive resource on psychographic targeting, personas and for exposing the sheer power from utilizing multiple platforms to mine this data. The number and combined reach of the various persona possibilities that you uncovered was staggering to say the least. Innovative, exciting, brilliant, thanks.

    • Marty Weintraub

      Thanks Brian, We’re glad the post resonated.

  • Warren Whitlock

    Finally, a good way to target all the SEO experts who lost there way with the newest Panda update :)

    • Marty Weintraub

      Warren, TOTALLY :)

  • stephen

    Great post and information pointing us all the correct direction. Loved you book by the way ‘killer facebook ads’ :)

  • Eric Scism

    Absolutely incredible. I came here to check some demographic targeting info for a retargeting campaign that I was setting up. Now, I’m having to completely re-structure/re-think the campaign. Thanks Marty this was absolutely incredible.

  • Maryan Pelland

    When I read, and I read a LOT each day, I tend to skim. An 8 page post usually sends me clicking off to somewhere else. THIS piece had so much useable, understandable, and current info that I read each page, each word, and bookmarked it. I’ve been doing a lot of these things intuitively, but you drew me a road map. Right on.

    https://plus.google.com/+MaryanPelland

  • Laura

    You should consider a print this article button. There is no good way to print this out and for longer content it’s so much easier for me to absorb when I get away from my computer….

    • Marty Weintraub

      Thanks for the feedback Laura.