The Analyst’s Guide to Teaching Data Driven Community MGMT @ #eMetrics

Posted in Community Manager, eMetrics

Like it or not, analysts are essential participants in the advancement of any social media program. In Facebook, large amounts of actionable engagement data has been made available to page owners and it is crucial they leverage this data to advise and measure social KPIs.

Guess what, analysts? with your awesome data measuring chops, it is your duty to teach community managers how to interpret and use this social data. Fret not! We’ve created The Analyst’s Guide to Teaching Data Driven Community Management to aid you in the process.

In this presentation we examine leveraging data to make friends and influence people, how to map search keywords to conversations, and how to identify authority users and get them to friend you.

I had the pleasure of delivering this presentation at eMetrics San Francisco 2012 and it is my pleasure to make the information available for download.

Download the Analyst's Guide to Data Driven Community Management - aimClear® eMetrics 2012

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  • Dawn Wentzell

    Looks like it’s not working in FF or Chrome either – I get a 404 page when submitting.

  • Ian

    Hi Manny – downloaded the guide, but got a huge collection of XML files. Can you double-check the files and let me know if I need something special to open it all?

  • Lauren Litwinka

    Hi guys! Working on this now and will be in touch.

  • Lauren Litwinka

    Dawn & Ian – Issue should be resolved. Please reach out here or lauren @ aimclear . com if you have any more problems!

  • Ian

    Thanks Lauren! Speedy as ever.

  • Lauren Litwinka

    Das mah job :)

  • Dawn Wentzell

    Woot, got it!