aimClear® Search Marketing Blog

photo credit  (just fragmented link-juice by 2 links to do the right thing): Mykl Roventine

The most important news to come out of  ‘Advanced 2009 is Google’s blurt-of-a-revelation that they removed the algorithmic benefit from internal page rank sculpting, “about a year ago.” The change also affects how Google handles noFollowed outbound links.

Boiled down, noFollow still prevents the passing of link juice (energy) to the internal or external destination page. However the value is no longer divided up amongst the remaining followed links on the page. Though this 180 degree about-face in what Google had been preaching (literally) to webmasters was poorly handled from a public relations perspective, presumably it was made because the tag was overused, abused and had the potential to skew Google’s rankings.

No worries. We actually think the change will bring some positive changes to the SEO process, though as always there are tradeoffs. Here’s what we’re telling our clients: Read the rest of this entry »

On June 3rd, Matt Cutts freaked the technical SEO community by casually stating that PageRank sculpting, the subtle art of flow-managing page value distribution, had changed significantly from what Google had been prescribing.

Who cares, we don’t need noFollow. What bothers many is that know we’ve learned Google flipped the switch a year ago, all the while offering misleading public information. Read the rest of this entry »

Six months ago, I was a complete tweet-novice. I heard people on the street saying, “Twitter is just a narcissistic portal in cyberspace where social butterflies on steroids and self-proclaimed web-celebrities can self-indulgently broadcast their personal agenda to the world (so long as it’s under 140 characters).”

For a while, I was one of these skeptics. I didn’t understand Twitter and doubted it had much to offer, something I regularly heard from friends, clients and family. Read the rest of this entry »

Don’t cut corners on your site’s foundation! Information architecture is an important part of a site’s performance and should be addressed from the very get-go of development. Many existing websites could benefit greatly if their content was only properly organized, labeled and prioritized.

This SES Toronto session Information Architecture, Site Performance, Tuning and SEO offered attendees classic methods to greatly increase site performance, while making navigation easier for users and search engines alike. Read the rest of this entry »

Web analytics data provides an abundance of insight that can ultimately increase revenue for a company. The problem is many aren’t up to the task of deciphering the metrics to really understand making associated reports pay. Today’s  SES Toronto session titled “Analytics for Search: ROI, Engagement, Attribution, and More” was just loaded, with a great panel which shared many actionable recommendations to attendees.
Read the rest of this entry »