Will Facebook Algorithm Updates Kill Your Remaining Free Traffic?
A Facebook Page still sending significant free traffic to external destinations without requiring ads is a goose laying golden eggs. But, will the free traffic last? This article offers criteria to help evaluate if traffic to your external content from Facebook is future-proof or threatened by Facebook and other algorithmic changes which may occur. Our […]
No IT Team? No Problem! Follow These Tips to Secure Your Brand Accounts
AIMCLEAR recently had the opportunity to help out a local business that was having an issue with unauthorized access to their Facebook page. The basic timeline of the breach was: [Owner]’s Facebook account was breached Hacker added themself as an admin of [Company] business manager Hacker posted spam as Owner, resulting in [Owner]’s account being […]
TripIt & Negative Reputation Management: How NOT to Handle an Upset Customer
Recently I had the displeasure of being mishandled by TripIt, after their paid Pro app put me (and some cherished travel mates) at risk, prompting a frustrated tweet from me about the negative experience. As a million+ mile traveler, I was excited to test the power of TripIt Pro – yet not aware how TripIt […]
Stop LinkedIn New Connection Spam with This Blunt Direct Message
LinkedIn is a powerful channel for business. AND, it’s one of the noisiest channels to navigate. Most of us LinkedIn users have experienced the scourge of new connection spam. Here’s how new connection spam works: a seemingly symbiotic LI user requests connection, often with a simpatico sounding direct message (DM). We accept the connection and […]
Facebook Killed Free Traffic for Brands & Publishers: How to Fix It
If you just want the tips, skip to the bullet points below. For a bit of background, read on. Recently Facebook re-boosted friend-2-friend visibility in feeds, nearly eliminating free feed distribution for company pages. Barely a boo-hoo from the Facebook community. Sure, the traffic and engagement were nice and added up for big social players. […]
Anyone who depended on free facebook organic prominence, expecting it to last, must be new to the Internet marketing industry :)
On January 11, Mark ZÂ shared that Facebook will show “less public content like posts from businesses, brands, and media” in your newsfeed. There’s been an onslaught of complaints from publishers, brands, journalists and other invested players. From a FB user perspective, less publisher content may be a good thing. Lots of FB users want to […]
$TWTR Ad Revenue Slumps: 10 Features That Could Reverse The Trend
Despite its well-documented challenges, Twitter won’t disappear from the digital landscape any time soon. Heavy use from politicians and newsmakers keeps it relevant and maintains its place as the go-to channel for real-time conversation. There’s not a sporting event, television craze or cultural phenomenon that goes by without a Twitter-driven narrative. All that activity is […]
Instagram Rolls Out Hands-Free Video Feature & YouTube Pairs Brands with Creators for Episodic Magic | Social Marketing Cluster Facts
Instagram takes a hands-on approach to photos, Twitter lands a 360 and YouTube pairs brands with creators for episodic videos. Want more? Watch Social Marketing Cluster Facts! Transcript: Between the Christmas dinner coma and the New Year’s Eve bash, Twitter introduced live 360. When you see the LIVE 360 badge on Twitter or Periscope you […]
Snapchat Rolls out Group Chats & Facebook Wants to be Netflix… ? | Social Marketing Cluster Facts
Facebook thinks about getting in the sports and scripted show game, Snapchat lets you message with groups of 16(!) and Twitter drops its lead-gen ads. Get the scoop behind the headlines! Watch SMCF! Transcript: Twitter dropped its lead-gen ads that requested users’ information. When Twitter’s spokesperson was asked what marketers would be offered in exchange, […]
RIP Vine, Facebook Dresses Like Snapchat & LinkedIn Kills it in Q3
Vine is approached by a new — and interesting — suitor, Facebook throws on its Snapchat costume and LinkedIn Q3 earnings mark the highest in the platform’s history. Want more? Watch SMCF! Oh, and happy Halloween! Transcript: Facebook is continuing its quest to steal every Snapchat feature it possibly can. Now, not only has Facebook […]
