In an wild-west environment replete with social media carpetbaggers, content theft and predatory jerks, qualifying search consultants can be challenging for clients. Amongst other means, we’ve settled on a holistic strategy to prove advice we offer.
As part of our services we proactively lead clients to search marketing conferences and thought leaders. Think how much confidence this empowering ethic requires.
SEM customers tend to be hands-on kind of folks. They ask great questions, get excited, wish they knew more and are afraid of what they don’t understand.
We say “teach them as much as they want to learn.” Any SEO worth their salt is not afraid to be challenged, found wrong or presented with another way of thinking. We get incredible ideas from our clients and we love when they know how to speak our industry’s language.
“We’re all not the best in the world at every search marketing craft. The unique strengths we each bring tableside, as agency and client, can be seriously empowered by continuing educating for all parties. There’s nothing to be afraid of.
Search Marketing Conference Immersion
There are plenty of terrific opportunities in 09′ for focused SEM training. The first (and outstanding) mainstream offering of the year is SMX West, held in Santa Clara, CA February 10-12. As a side note, since I’m speaking on 2 SMX West panels, we’ve got a discount code to share for the event.
We’ll also be sending contingencies of clients, vendors and aimClear blogger-personnel to a host of other SEM shows in 09′ including SearchEngineStrategies (New York, San Jose, Chicago), PubCon (Las Vegas), more SMX (Advanced/Seattle, Analytics/Toronto, East/ New York and IM Spring Break (Florida).
Prove your value SEO professionals! Starting with SMX West, send your clients to days of sessions, keynotes, networking activities, special educational presentations and meals for which SMX events are famous. All things “search” are covered including search engine optimization (SEO), paid search advertising (PPC), link building, analytics and keyword research. We hope to see you (and your clients) there. 🙂