google-analytics-plug-insThe SES San Jose “sponsored” Google  session featured Avinash Kaushik, Author, Analytics Evangelist, Google and Tom Leung, Business Product Manager, Google Website Optimizer. Both gentleman gave terrific presentations.

In particular, scattered amongst the screen shots of how to get the most out of your Google Analytics, lay a number of plug ins and reports that you probably didn’t know about:

1) A script which integrates Google Analytics with Google Docs:

2) A plug in to show raw numbers in GA not just percents

3) A plug in that allows you to see same reports for different profiles

4) Your new BFF, a What’s Changed report which tells a) which referrers have sent most traffic in last few days and b) which have sent most traffic where they never did before

5) The Google Trifecta a YouTube Video that teaches how to use Google Website Optimizer, Webmaster Tools, and Google Analytics to get a comprehensive understanding of your visitors and improve your web pages.

6) If you want to become a Website Optimizer Partner you get

  • elevated technical support
  • co marketing
  • listing on website
  • opportunity to be highlighted in website optimizer blog

7) New product updates:

  • Combinations report used to send traffic equally to all pages. Google has now found that if it’s unlikely to be the winner you can now “prune” traffic to combinations that you don’t like. Can also unilaterally remove tests. The more you prune the more traffic goes to the rest of the tests which means that you can complete the test faster.
  • Improved report’s: color coded confidence intervals, color coded conversion rates, and a winners box
  • Added off line validation for A/B tests (if you page is not accessible then you can click to see)

Jennifer Osborne is VP Business Development for Search Engine People a Toronto SEO Company

  • Mike Marshall

    Oooo… I liked this one. New toys.

  • Alex Broussard

    We’ve also just released a Google Analytics (paid) plugin called AnalyticsView that lets you do #2, #3, & #4 in addition to customizing Adwords, SEO, and Ecommerce specific reports for sites using Google Analytics –

  • @GrowMap

    Where has this post been hiding? Fortunately another blogger located it and linked it to their recent post on Google Analytics. That raw numbers plugin is a keeper we can all use. I’ll add some links to this post from my analytics posts and share it at Twitter, FriendFeed and cliKball. The interest in analytics is growing and we all need more tools and experience with them.

    If any of your readers are new to Google Analytics they may be interested in the post I linked to this comment and the other posts I make regarding Web Analytics. I write so that small business owners can better understand. They can be found in the Web Analytics category shown in the right sidebar.

  • Marty Weintraub

    @growMap: Yeah, Jennifer Osborne nailed this one at SES San Jose last summer. The post generated a lot of interest and we’re happy if your readers find it useful. Thanks for the shout out and link. Marty