SEO Like a Boss: Q&A with AIMCLEAR’s SEO Mastermind Lea Scudamore
With three SEO-specific awards and dozens of speaking engagements, AIMCLEAR’s Lea Scudamore has staked her position as a leading authority on search engine optimization. Lea boasts an 8-year track record running integrated SEO programs at AIMCLEAR – often swimming upstream through a highly predictable school of SEOs swimming downstream. The result? A truck ton of […]
Google’s a mess. Here’s what you need to know and do.
Google is struggling with some of the biggest technical issues in its history, affecting users’ experiences across tools, including spending controls and campaigns on the all-important Google Ads platform. The company says it hopes to provide an update soon explaining the problems and answering questions about when they will be resolved. Other mainline Google products […]
#SEO Ponies, Absurd Goals, Myopic Strategy, & the Wrong Way to Hire an Agency
In our 15 years as a marketing agency, AIMCLEAR has undertaken intake for prospective clients ranging from genius to dumb ass, usually much more the former. Recently we had a prospective client approach us presenting as so ridiculous, we decided to share the story as a caricature of all-things-SEO-absurd. This blog post illustrates the following […]
Digital Accessibility and Compliance: Essential for Users, Good for SEO – BrightonSEO
About this BrightonSEO Spring 2021 Talk “People are not disabled. It’s bad design around them that is disabling.” In this deck, Lea underscores the real-world impact of inaccessible channels and content. She will explain what digital accessibility is and how it relates to search visibility. By the end of the talk, you’ll be able to […]
SEO in 2021: Google Core Web Vitals
The countdown to Google’s new Page Experience algorithm, Core Web Vitals has started and it will take effect in May 2021. These page experience signals measure a number of familiar things – like page speed, mobile friendliness, https/secure/safe browsing, intrusive interstitials, and now Cumulative Layout Shift (CLS). What’s noteworthy about the update is that page […]
Testing your Website for ADA Compliance
We published our Web Accessibility and WCAG Best Practices a few months back, and the feedback we heard was that a how-to guide for testing your website for ADA compliance would be additionally helpful. Below, we’ll take you through our approach, what we’ve learned, and link you to helpful sites. We’ve talked about why the […]
Stop! Consult your SEO before you delete web pages
Do you know all of the potential consequences of deleting that page from your site? Take your finger off that button! Don’t move your mouse! Let’s take a look. Deleting a page without reviewing the reporting and creating a plan could send your revenue, site visibility, CTR, and rankings rolling downhill like a massive boulder […]
SEO & PPC: A Lesson in Integrated Marketing
Amplify Don’t Cannibalize Top Performing Keyword SEO Mindfulness The cannibalization of free organic traffic by paid ads is something paid search marketers and SEOs should monitor and track carefully when evaluating a client’s overall site health and launching paid campaigns. What is ads cannibalization? It’s running ads for keywords that are ranking #1 in the […]
WCAG Compliance –Fireside Chat
Every Friday our AIMCLEARians host a discussion about what’s on our minds, what we are hearing in the industry, and more. In this week’s discussion we review web accessibility from a design, web development, user experience, and SEO perspective in our WCAG Compliance Fireside Chat. Read Our WCAG Compliance Friday Fireside Chat Lea: Happy Friday, […]
WCAG and SEO: Why ADA Compliance is Good for Users and for Search Engine Optimization
At the heart of web accessibility and compliance are all of the fundamentals of SEO and user experience(UX) tasks within development, design, and content creation as described by the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines(WCAG). Many brands either didn’t make the connection between SEO and web accessibility or decided to take their […]
