PR enhances our agency work, from organic to paid to SEO and beyond
AIMCLEAR differs from other integrated performance marketing agencies in its commitment to building a public relations component—the work of our Communications Practice Group—at the center of client engagements. Few agencies that provide our level of ROI-forward, paid and organic digital marketing offer such a skill set and the value it creates for clients. Recently, AIMCLEAR […]
GPT-4 Prompt Engineering Master Elements: Controlling Complexity, Repetitiveness, Tone, Person and Believability
In June, the latest update of ChatGPT architecture (4) was unleashed. This update to GPT-4 can simulate conversation reasonably well. But it still does not understand or know like humans. It doesn’t have beliefs, opinions, or consciousness—and it generates responses based on patterns and structures it “learned” during its training. While the nascent technology is […]
Google Analytics 4: Channeling Reality & Crucial Next Steps Checklist
Absent a pardon, Google Analytics 4 will become channel law as of July 1, 2023, replacing Universal Analytics. UA was first announced at Google’s 2012 Summit and has since been a marketing industry staple for web analytics. It has been a trade. We give Google all our web data. Google gives us free analytics, transparent […]
Channeling Reality: Google Performance Max Ads Campaigns in the Wild
Google’s Performance Max (AKA pMax, PMAX, Pmax, P-Max, etc.) has received mixed reviews from marketers of various stripes. One thing’s for sure, any one opinion of Performance Max’s efficacy may not tell the whole (or even part of the) story. There are a ton of questions in the wild ranging from best practices, image specs […]
Marketing Promotion Strategy, a Digital Offer Brainwreck Deconstructed
When strategizing digital marketing promotions, it’s crucial for marketers to align offers made with targeted audiences’ needs. Otherwise, the potential outcome can be compromised, or worse – the process can reflect poorly on a brand tendering the promotional offer. This should seem super intuitive, but in our own daily interactions with social promos that target […]
Facebook Ads, Apple iOS 14 & What Marketers Should Do Next
Apple has announced iOS 14 changes, leading to much speculation about its impact on the ways marketers collect and process Facebook conversion tracking, including the use of the Facebook pixel. Apple will now require that all App Store offerings show iOS 14 device users a prompt (which Facebook PR brands as “discouraging”) in compliance with […]
How to Shorten Your B2B Sales Cycle
In the realm of B2B marketing, the cycle from interest to consideration to purchase can take a long time. While every brand will experience a different time to conversion, B2B sales cycles tend to take anywhere from 3 months to 18 months to convert into a customer. The longest sales cycles tend to be associated […]
Hot Off the Press: Download AIMCLEAR‘s Brief Guide to B2B Marketing
Last month, experts on AIMCLEAR‘s Account Services team each pulled from their toolbox of tactics and shared deep knowledge on B2B marketing in a three-part blog series. Part 1 walked through the B2B marketing fundamentals – defining some core concepts and laying out the groundwork for how a business might approach B2B marketing programs, and […]
A Brief Guide to B2B Marketing, Part 3: Be Careful of the Un-nurtured Lead Gen Trap
This is the final in AIMCLEAR‘s 3-part series covering B2B Marketing. Check out Part 1Â and Part 2Â if you missed those. Stop trying to marry your customer before you’ve even gone on a date. As advertisers, if our objective is lead generation, we need to force ourselves to think beyond the obvious tactics. Turning on […]
A Brief Guide to B2B Marketing, Part 2: Choosing Your B2B Marketing Channels
This is the second in AIMCLEAR‘s 3-part series covering B2B Marketing. We’ll conclude the series by wrapping up all the information and resources into a complete guide that will be available for download. Check out Part 1 here. Know your audience first. Have you ever seen an AARP ad while scrolling through TikTok? Unlikely. Whoever […]
