Is it crooked pool to email, IM, Stumble, Tweet or shout at a friend to recommend content, if there’s a possible social media vote involved?

Recently my new friend Tamar and I hosted an amazing dialog amongst other search marketing pals in several comment threads including a triple Sphinn shot, sphunn OUT following one post each in Techpedia and aimClearBlog. Regarding this matter, I was paying careful attention to the difference in rules for rock stars and little people.

All the beautiful people were there stylin’ in the threads and the discussion was exhilarating if not exhausting. There was so much to learn and the experience was the exact inspiration I personally needed to plug OUT from the Sphinn treadmill, at least to some sane future level. I work WAY too hard to have my fellow little people chastised by rock stars-for behaving…well like rock stars. You Guys are Killin’ me.

There were several excellent follow up posts around the Blogosphere. Vigorous debate regarding critical issues of the day really makes my heart pump. Now I need a nap, a good meal, and two extra days this week in devotion to our precious clients.

I paid close attention to the ruckus and best I can tell:
1 NO asking rock star diggers to consider content if there’s a possible vote involved. They complain about it in private and public as a violation of the soul and integrity of social media. They deride the little people that MADE them famous and bitch about little people’s use of networking tactics rock stars use everyday…sane, healthy, and respectful content promotion among friends. Networking is HOW they GOT to be rock stars! I believe in the wisdom of the mob too. Tell the rock stars that mobs have leaders, who lead by evangelizing, and to suggest otherwise is ludicrous.

2 Rock stars can ask little people for diggs or stumbles but only as part of an unidentifiable rotation organized between hundreds of little people friends…or if the rock stars are really stuck for votes. Rock star diggers prefer their vote-whores IP-untraceable. At 5K an article, if a rock star NEEDS to ask for a little nudge to go hot, believe me-THEY ASK.

3 All of the little people get to go to social media conferences where they spend DAYS listening to rock star diggers TALKING AND TALKING about Digg. The little people receive lots of useful advice about CONTACTING YOUR DIGG, SU, and FACEBOOK FRIENDS to promote content for votes. This way little people learn the “respectable” PR method. Except if you’re a rock star it’s called “networking” and “making friends” not “begging.” If you’re a little person…then you just plain suck for networking-unless you’re paying 2K to attend a conference to network with the rock stars about networking…but the ticket is only good for the conference.


4 Rock star bloggers, in post after FLIPPIN’ post, WRITE ARTICLES about appropriate methods to pitch blog content. LOL, Magically, that somehow all goes away if you’re promoting the same blog post in emails to your friends or on StumbleUpon, Sphinn, or Digg…unless you’re a rock star-THEY can do anything they please and call it appropriate etiquette and teach their method at conferences.

5 So far as Sphinn goes the hypocrisy is pathetic. Follow this: The little people Sphinn the rock star diggers’ stuff, often without reviewing it, because the little people want diggs. Look at the rock star diggers’ “gone hot” percentage and you’ll see what I mean. Rock stars don’t NEED to ask for friends to take a look at cool bookmarked content. Little people DO need to ask in order to engage in healthy professional networking and promote content that matters to them.

6 We’ve all been brainwashed. WE don’t make ad revenue from Sphinn and Sphinn is of little use in selling our clients’ wares. Now that I’ve somehow reached the rarefied air high on the Sphinn network page (especially since this little person causes a tiny fracas now and then 🙂 ) all the beautiful people know who I am.

After that, no reason remains why this little person should SPEND ALL OF MY TIME scouring the Internet for wonderful content to highlight for my phriends. What for? I’m not allowed to SHARE it with my friends unless by secret handshake. Somehow submitting content to Sphinn means you’re DONE promoting it. It was less emotional to read 20 blogs every day.

  • Nathania – Bold Interactive

    Oh my goodness. This is so insanely true.

    Any A-listers who read this are going to call you sour grapes! But you’re really just calling them out.

    Long live the B-list!!!!!!! We should network with each other – there’s more of us.

  • DazzlinDonna

    Wait, don’t I have some kind of old trophy or awards plaque or something around here, that I can give to you? That was a fantastic post. Love, love, love it.

  • Lee Odden

    Nice rant Marty. LOL It’s like the equivalent of a kid having a fit because no one’s paying attention. Either I don’t read your blog often enough or the sweeping generalizations are new. Ha, have fun with that. 🙂

  • Marty Weintraub

    Nathania, I’m glad it resonates. Donna, thanks I appreciate the comment. Lee (funnest 4 last) Actually I’ve been getting a lot of attention lately. Generalizations and stereotypes are nearly always rooted in reality somehow. LOL, the sweeping generalizations ARE new..don’t get used to it…and I’m confident you DON’T read aimClear blog enough. 🙂 It worked to clickbait YOU!

  • graywolf

    Darn I didn’t get called out or nuthin’ I’m going to have to try harder next time 😉

  • Matt

    I don’t get it, Marty. You’re the very definition of a Sphinn-made “rockstar,” aren’t you? You submit a comment from another Sphinn discussion as a new story, and it freakin’ goes hot — because you submitted it, no other reason. So, are you being ironic in this article? I seriously don’t get it. You stopped being “little people” a long time ago, my friend. 🙂

    And BTW, just because a couple people post “stop emailing me for Sphinns/Diggs/etc.” articles doesn’t mean you have to stop emailing the rest of us.

  • Marty Weintraub

    Graywolf. It’s very nice to have you stop by. We met in NYC.

  • theGypsy

    Fun stuff M – you know I always enjoy a good rant. Can’t say I have had any aspirations towards iMarketing Rock Stardom personally. Just a simple country boy eekin out a livin here man…. Besides, when you could care less about ‘popularity’ it makes ranting so much easier.

    Now rest easy weary warrior – until the next round :0)


  • Marty Weintraub

    Matt, you’ve figured out the essence of the story on each of the intended levels. 🙂

  • Ad Tracker

    The giants should fear the Lilliputians 😉

    As a little person (On the sub-atomic level) I would like to say thank you for using your position to defend what we little people see as a neccesary practice. And thanks for the link love.

    And thank you very much for your earlier assistance 🙂

  • Marty Weintraub

    I love your writing Ad Tracker. It’s great to have your words here. Nice to see you Gypsy.

  • Jeff Quipp

    That was beautiful Marty, and was music to my ears. You’re a Rock Star … and in all the right ways. Feel free to send me your good content anytime! Rock on Marty!

  • searchbuzz

    ~Great post Marty~

    …It’s easy to understand the frustrations from both sides of the coin. So I will stay neutral and continue to support those I trust and respect and leave it at that.

    Maybe the next conference should have a panel (or debate) on ‘Rules of Proper Social Engagement’!

    Keep the great posts coming…

  • Sebastian

    Great post Marty. Maybe some day I launch the autovote algo … if (can-find Buddies where Buddies.Name == IncomingSphinnRequest.Name) then doVote(IncomingSphinnRequest.StoryID) else doReply(GetThe[moderatedf]OutOfMyInbox(IncomingSphinnRequest.Language), IncomingSphinnRequest.ReplyTo) … Seriously, keep on networking!

  • Marty Weintraub

    Sebastian, thanks for the heads up on the link, and good morning everybody.
    Search Buzz: @ SMX Social they DID did have a panel on pitching bloggers respectably where the group was taught ALL about the “appropriate” techniques for successfully pitching bloggers. It’s a worthy read to visit the post for the irony thereof.

  • Tim

    This back and forth has taught all of us little people more about how social media really works. Thanks for the honesty in your posts.

  • Marty Weintraub

    You’re welcome…

  • Derek

    Nice post here – I apologize for not being able to get in on the conversation earlier. It took a while to get into all of these conversations and gather my thoughts.

    My opinion is that the issue is tact. And “tact” can be subjective, particularly in the online environment where we not only have to deal with the inability to perceive non-verbal cues but also the impact of culture and geography (and I think that matters). Plus, not everyone (and it’s sad because we’re suppose to be online marketers) have an original understanding of even basic online etiquette.

    Personally, I do my best to remain “tactful” and probably do well in some cases and crap out in others. The best way you know if you are not being tactful is in the response. Meaning – if you get no response, you aren’t going to successfully complete the objective (and you probably did not use the right tact).

    Just my 2 cents for the afternoon!

  • JLH

    I got a kick out of the A-listers whining. If your friends on your social networking list with 1000s buddies are bugging you, then remove them. I personally like the recommendations I see, but then again I pick and choose my social networking buddies because we have similar interests, not so I can send out a mass appeal to click something.

  • Marty Weintraub

    Derek, you’ve hit the nail on the head. There are those lacking tact and I believe it is the true discerning factor.

  • Lyndon Antcliff

    If someone has a problem with me telling them to piss off after their squillionth request to vote for their fetid, maggot ridden piece of kak, then they can kiss my hairy white arse.

    Too many people want a free ride. As if they in some way own my vote. My vote is mine, it has my name on it. You only get it if you are worthy. Gotta problem with that, tough.

    Unlike Marty I have not partied with the social media crowd, so I am not privy to the secret handshake stuff.

    Where I come from if you want something from someone you have never met you ask nice and if you get refused you take it like a man and don’t bitch about it.

    I worked bloody hard to establish myself and my own little blog and I will give anyone the time of day and am respectful to new people.

    But when you take the piss, when you think that you own my vote simply by asking for it then you are one sandwich short of a picnic.

    Personally I don’t really see the point in this Marty. It’s just a lot of bad vibes.

  • theGypsy

    HA! Lyndon is becomming a better ranter by the day – Huzzah! I shall have to show you the ranters ‘secret handshake’ – just not while yer taking a piss there L – ok?

    Lovin it!

  • Marty Weintraub

    “fetid, maggot ridden piece of kak, then they can kiss my hairy white arse.” You are TOTALLY the BEST poet of the bunch 🙂 . Lyndon, I’m not trying to stir up soup. I just noticed that a lot of folks were interested in the conversation and it got me to thinking. My friend YOU began this amazing dialog weeks ago. YOU are the one who got me thinking.

    Lyndon, I learned integrity from your lovely approach to social media mate. You do not disappoint in these threads. Obviously people want to talk about the subject and somehow this little blog has a voice. It’s nothing personal. We all really like you…

    PS, you’ll fit in really well with the lovely people @ SMX London 🙂 . I would enjoy that show.

  • Brett Borders

    good one, Marty.

  • Burgo

    Lyndon, wholly off-topic… but are you an ex-Saffa, what with the use of “kak”?

  • graywolf

    yes Marty it was the networking party at Elmo (who names a bar Elmo).

  • Marty Weintraub

    Sounds like a Sesame Street thing 🙂 .

  • RisaBB

    Marty, You are a gem. I am glad a met you a few weeks ago. That closing html tag was hilarious!!! You are a rock star and I am a fan. It’s a great talent for humor to come through so well in writing. Now I really have to get to know social media so I can at least become a little-person rock-star wannabe.

  • Local SEO Guide

    I have nothing to add.

  • ryanol

    Bottomline as I see it:

    A whole lot of folks who tout SOCIAL media, complaining about SOCIAL interations?

    It’s loosley equivalent to the paparazzi-celebutard relationship

  • ryanol

    sorry “interactions”

  • Ange Recchia

    Geez Marty… if you are “little people” then, what am I? Nice rant!

  • Marty Weintraub

    We’re all rock starz inside Ange…

  • Robert MacEwan

    With regards to the Digg crowd age has alot to do with the response you get. We’re not all militant Ubuntu warriors. OK, so I am an Ubuntu warrior, but now that 40 is just around the corner an iMac or macbook is becoming more and more attractive.

  • tAxX

    Rock Rules !!! He he

  • david

    Cheers marty, i pay the $2k to attend the conferences for the friendships and a wide selection of pens, notepads and tshirts

  • Marty Weintraub

    @david: This is a blast from the past indeed. LOL, you’re tweet this morning made me smile and remember more innocent times in social media 🙂

  • david

    @marty 🙂

    mate seriously im running out of post it notes, and well since webtrends was rebranded i told them today that i have to replace my pens otherwise they may not function as well…