This post contains serious tips from a friend of mine who is a StumbleUpon authority figure. She has bookmarked over 3400 pages, has 365 fans, a network of more than 6500 Stumblers, over 70 SU members have reviewed her profile, and is a darn nice person. When this lady bookmarks content it’s certain the thumbs-up will drive 150 to 5000 unique visitors to a website or blog…for each post that catches her eye.
The StumbleUpon Effect
Once, a review she wrote ignited a spark that drove 25,000 visitors to an aimClearBlog post in the course of hours. We’ve experienced this phenomena a number of times for our clients’ sites.
I’ve not included my friend’s SU name to avoid opening the spam-gates and we asked permission to publish the tips below. In the StumbleUpon community, as with all social media sites (and life), making authentic friends and loyalty is what matters. Here are her tips for StumbleUpon success in response to questions about how she built her SU network:
I thought you knew how I was building my network at SU. To start with, I have a much larger reach because I am interested in and write about a wide range of subjects and some of those are rapidly growing in demand.
I increase the audience for those subjects because I’ve learned how to interest readers in information most people would normally skip over by providing the connection between it and something they are already interested in.
Then I intentionally keep multiple reviews featured on the Buzz page to maximize who finds me. That is possibly partly because of the authority I’ve built there and that rating is plugged into the SU algorithms.
Another factor is that is that I write far more compelling and extensive reviews than most people do so it is likely that they garner a lot more yes votes than the other reviews. That probably keeps my reviews featured (and sometimes moves some up that weren’t originally featured) and also adds to my juice there.
And let’s not forget tagging – many others (surprisingly also many SEOs) don’t use the best tags or enough tags. You know how important that can be. I have a good example of that:
A writer from Pakistan wanted to post her article on 4-10 year old children being abducted from her country to be forced to be jockeys in camel races. SU won’t let her post her own links any more.
I asked what she would use as tags and she said Pakistan, camels, children, and something else. She would have posted a story about camel racing or children being killed – both would be avoided by most.
If you read the review I did on that article when I posted it for her you’ll see that I “pre-sold” the story the way the best affiliate marketers will pre-sell but not sell whatever they’re promoting. It is a multi-step process:
1. Identify it with something they already know
2. Tell them why they would care
3. Present the story
Here is what she wrote and then what I wrote so you can see how different they are:
Camel Jockey is the worst kind of human rights violation, and the victims are small kids aging from 4-10. For a ruthless amusement of few many families lose happiness forever on losing their children; to be trafficked as camel jockeys in camel races.
Anyone involved in horse racing knows that riding races is extremely dangerous. Many famous riders including Canadian Ron Turcotte who rode Secretariat have been seriously injured or even killed. Injuries are so common that there is a charity specifically to help injured riders and the families of those who are killed.
Even though Ron is in a wheelchair he drove all the way from Canada to Texas to support the Jockey’s Guild charity. The Jockeys Guild site is at http://www.jockeysguild.com/.
Adults who choose to ride are aware of the risks they are taking.
Forcing children to ride is another matter entirely. Any one of us would never want anyone to physically take us against our will. Rubab wishes that we understand this issue and help make our world a safer place for children.
From the page: “4 to 10 years old children who are ruthlessly tied to the Camels to run in deserts on certain tracks; where these children are usually crushed under the feet of contesting Camels.
In order to manage these children, children trafficking of four to ten years old from Pakistan and other South Asian mostly under developing, has become a common practice for last three decades. Yet, most of the studies done in this context, cover issues like reasons for trafficking, target communities from where children have been trafficked, routes of trafficking etc. However no report yet could empathize with the innocent & victim children being used as the camel jockeys in such areas because a comprehensive investigative report was missing describing the situation of these helpless and small children.
Human-trafficking has become a grave concern for the Government of Pakistan particularly and World’s civil societies generally. Over a million people are reportedly trafficked each year; women and children are alarmingly noticed as the main victims. ” http://www.pak-times.com/2007/07/01/camel-jockey-innocent-victims/
What I do is not always nearly that long, but it is generally substantially longer than what others would write (if they write anything at all). My calling is to help people see and that requires stretching their paradigms, repeatedly, a little at a time.