There’s not much debate about it. Predictable recurrent content is the new SEO. Call it a blog, blog powered online media room, press release, or a post to a content management system which is plugged-into-the-grid by pingbacks, trackbacks, and tags. Creating compelling content, of value to your readers, on a set schedule yields wonderful rewards. It’s hard work and is very labor intensive.
Much to my chagrin, sometimes even the most avid of journalist blogger-fanatics might not have enough time to write because of other important business. In my case we have new client blogs to launch, dozens of pay per click (PPC) campaigns to manage, conversions to track, analytics to dissect and conferences to attend.
Don’t Waste Precious Words.
Many beginning bloggers miss extra traffic opportunities by minimizing quick posts as throw away for lack of thoughtful external linking tactics and promotional strategies- which don’t take much time at all. Remember that stream of consciousness posts can sometimes send thousands of unique visitors to your site over the course of weeks or months. It all adds up.
Here are a few tips for sourcing quick posts for business blogs (when you really don’t have time) which can yield traffic. The following scenarios are actual case studies from clients’ blogs. The traffic counts are for the 30 days following each post. Try these simple techniques to make emergency too-busy-to-write-business-blogger-posts pay.
1 (13 minutes/2457 visitors) Make lists of your favorite blogs, especially those as or more advanced as you are in your field. Use Google to find them. Search Google for lists of local or niche’ blogs so they know to list your site. Be a power blogger and link to content that is actually useful to your readership. If you’re concerned about local competitors, then link to similar blogs from outside of your DMA.
2 (17 minutes/17,343 visitors) Write posts about the experiences you have in social communities. Link to authority community members’ profiles. Contact them and thank them for their cool bookmarks and being a resource. Include the link to your post in your message. Don’t try to sell them anything. This technique can drive tens of thousands of visitors in days or hours because social communities love to read and write about themselves.
3 (18 minutes/8602 visitors) Add perspective regarding emotional current events by extrapolating, disagreeing, or lending additional insight. Blogs are about dialog, debate, and discourse. Pick a post that turns you on and take it further. Send the writer that inspired you a personal note using the contact form on their blog thanking them for the inspiration. Don’t gush. Don’t ask for anything. Share a link to your post in the message.