MartyThere’s not much debate about it. Predictable recurrent content is the new SEO. Call it a blog, blog powered online media room, press release, or a post to a content management system which is plugged-into-the-grid by pingbacks, trackbacks, and tags. Creating compelling content, of value to your readers, on a set schedule yields wonderful rewards. It’s hard work and is very labor intensive.

Much to my chagrin, sometimes even the most avid of journalist blogger-fanatics 🙂 might not have enough time to write because of other important business. In my case we have new client blogs to launch, dozens of pay per click (PPC) campaigns to manage, conversions to track, analytics to dissect and conferences to attend.

Don’t Waste Precious Words.
Many beginning bloggers miss extra traffic opportunities by minimizing quick posts as throw away for lack of thoughtful external linking tactics and promotional strategies- which don’t take much time at all. Remember that stream of consciousness posts can sometimes send thousands of unique visitors to your site over the course of weeks or months. It all adds up.

Here are a few tips for sourcing quick posts for business blogs (when you really don’t have time) which can yield traffic. The following scenarios are actual case studies from clients’ blogs. The traffic counts are for the 30 days following each post. Try these simple techniques to make emergency too-busy-to-write-business-blogger-posts pay.

1 (13 minutes/2457 visitors) Make lists of your favorite blogs, especially those as or more advanced as you are in your field. Use Google to find them. Search Google for lists of local or niche’ blogs so they know to list your site. Be a power blogger and link to content that is actually useful to your readership. If you’re concerned about local competitors, then link to similar blogs from outside of your DMA.

2 (17 minutes/17,343 visitors) Write posts about the experiences you have in social communities. Link to authority community members’ profiles. Contact them and thank them for their cool bookmarks and being a resource. Include the link to your post in your message. Don’t try to sell them anything. This technique can drive tens of thousands of visitors in days or hours because social communities love to read and write about themselves.

3 (18 minutes/8602 visitors) Add perspective regarding emotional current events by extrapolating, disagreeing, or lending additional insight. Blogs are about dialog, debate, and discourse. Pick a post that turns you on and take it further. Send the writer that inspired you a personal note using the contact form on their blog thanking them for the inspiration. Don’t gush. Don’t ask for anything. Share a link to your post in the message.

  • Geoff

    I’ve been checking out this blog for a few weeks. This morning , I subscribed to the feed. The clincher was a post that probably didn’t take you 48 minutes to write.

    Great post.

  • Marty

    Thank you Geoff;
    That is so nice….

  • Lyndon

    Thought provoking stuff. The thing is, what you just outlined is not difficult. You don’t even have to be a fantastic writer, basic writing skills will suffice as long as you are able to communicate solutions to problems.

    And that’s what people want, solutions to problems, be it a bit of information that makes them more efficient, or something to make them feel good about what they are doing.

    Hmmm, this has sparked off a few thoughts I may continue this later on my blog 😉

  • Marty Weintraub

    Yup, nice to see you again Lyndon. I enjoyed your wiki thread in sphinn.

  • Fast StumbleXchange

    great tips,

    you should make sure to also add value to the social networks directly, add friends, submit great third party content.

    If you add value, value will return.

  • Marty Weintraub

    Yup…it’s all about highlighting others more than yourself. Thank you Fast StumbleXchange.

  • Keith Fletcher

    These are some great tips! I’m going to share them with my fellow bloggers here at Randall House.

  • Barry Welford

    That’s indeed the way, Marty. Just be sociable by mentioning lots of other people and they’ll return the favour by talking about you. It doesn’t matter whether you’re complimentary or even insulting: it works either way. Unfortunately the ‘insulting’ approach often works better. That’s related to the well-proven fact that bad news travels ten times as fast as good news. Anyway congratulations on your post: it’s a good reminder to us all.

  • Maki

    I like this post. Strategic linking, instead of writing random throwaway posts that don’t achieve anything is smart thinking.

    Thanks, Marty.

    Stumbled 🙂

  • Marty Weintraub

    Thanks Maki…

  • Yuri

    Thanks for the seed. I think it is bound to grow into a good tree of thought 🙂

  • Marty Weintraub

    Thank you Yuri and welcome to aimClearBlog. I removed the link from your comment because it is not related to this thread. We welcome links in comments, so long as they are actually related to the post they are contained in.


  • Darren McLaughlin

    At a couple of my main-earning blogs I do 10+ posts daily. Obviously, they’re pretty short.

    The pages all rank well in search,though.

    So I agree with you.

  • Marty

    Thank you for the link Kermit. You have a nice Minnesota real estate blog.

  • Dave

    These are some good tips. I’m new at blogging and any knowledge learned will help in the long run.

  • Judith

    Still making the rounds of all the great Minnesota bloggers. I’m honored to be part of such a passionate about Minnesota community. Thanks for the great advice.