Here’s why your marketing must change
Evolve. That was the message to 2,500 marketers at the Content Marketing World convention recently in Washington, D.C. Experts attending one of the world’s largest marketing conferences had a clear message for those telling stories for clients. You must change. In 2023, a full year past the worst of the pandemic, many of us thought […]
Testing your Website for ADA Compliance
We published our Web Accessibility and WCAG Best Practices a few months back, and the feedback we heard was that a how-to guide for testing your website for ADA compliance would be additionally helpful. Below, we’ll take you through our approach, what we’ve learned, and link you to helpful sites. We’ve talked about why the […]
Stop! Consult your SEO before you delete web pages
Do you know all of the potential consequences of deleting that page from your site? Take your finger off that button! Don’t move your mouse! Let’s take a look. Deleting a page without reviewing the reporting and creating a plan could send your revenue, site visibility, CTR, and rankings rolling downhill like a massive boulder […]
Create Content Now to Be Better than Ever: 9 Reasons to Reinvest
In the entire ~14-year history of AIMCLEAR, an instrumental tactic in building our own brand has been content marketing. Sure, in our integrated marketing arsenal there are tons of complex and fascinating tactics. Still, content creation remains dramatically powerful. We’ll wax nostalgic (slightly) about AIMCLEAR‘s early content marketing days in this post whilst getting to […]
WCAG Compliance –Fireside Chat
Every Friday our AIMCLEARians host a discussion about what’s on our minds, what we are hearing in the industry, and more. In this week’s discussion we review web accessibility from a design, web development, user experience, and SEO perspective in our WCAG Compliance Fireside Chat. Read Our WCAG Compliance Friday Fireside Chat Lea: Happy Friday, […]
WCAG and SEO: Why ADA Compliance is Good for Users and for Search Engine Optimization
At the heart of web accessibility and compliance are all of the fundamentals of SEO and user experience(UX) tasks within development, design, and content creation as described by the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines(WCAG). Many brands either didn’t make the connection between SEO and web accessibility or decided to take their […]
4 Ways to Bring Your Non-Viral Content Back from the Dead
Our previous post, “Is Non-Viral Content Dead on Arrival,” uncovered the sometimes-harsh realities that can block even strong content from reaching the viral status marketers hope for (and stakeholders often demand). Good news: there are ways in which even non-viral content can be useful on your site and for your business goals. Better yet, there […]
Is Non-Viral Content Dead on Arrival?
You worked so hard on that blog post. Hours of research, careful editing, choosing the perfect images, promoting the dickens out of it on social media, and… Crickets. It gets a small trickle of readers, a handful of social shares, and then goes down the attention drain. Wasted time and effort? Time to abandon content […]
Content Marketing (Part II): Science of the Birds and the Trees
Today we continue our forest-inspired journey into great content marketing. In Part I of this two-part post, we likened great content to the parts of a tree, from roots to the leaves. Today, we move from art to science by calling in a virtual “tree doctor” to better understand great content. The Biodiversity Scientist: Measurement […]
Extraordinary Content Marketing: A Tree-Hugging Guide to Success (Part I)
I am fresh off an amazing opportunity speaking to smart marketers in Vermont’s idyllic wooded wonderland. With trees on my mind for that event, my content marketing workshop session used trees as the metaphor for great content strategies. I love trees (not as much as I love birds, but still, trees are awesome possum). Trees […]
