Google is deploying the most significant changes to its results pages in history, unveiling “Universal Search,” which aggregates listings from Google news, video, images, local, and book searches with traditional website searches. Vertical searches (specialty search engines) which index images, video, local, news, blogs, etc… will soon be fully interspersed with Google search results.
This Will Have a Tremendous Effect on SEM.
Much will be written about these earth shaking changes in the coming hours, days and months. If your SEM firm is good you’ll be discussing the ramifications in the short-term. Suffice to say that this ranks as one of the major industry shifts destined to have a huge effect on SEO tactics and techniques. The links in this post are required reading for any website operators who earn a portion of their income from Google organic SERPs.
Here is what the authority blogs in the SEM space are saying about Google Universal Search:
Universal search: The best answer is still the best answer
Marissa Mayer, VP Search Products & User Experience Google
Google’s Universal Search, New interface & More
Danny Sullivan’s Daily SearchCast, May 17, 2007
Google Revamps Search Results Landscape with Universal Search
Google 2.0: Google Universal Search
Search Engine Land
Google Will Never Be The Same: Invisible Tabs a Reality
Cartoon Barry Blog [Note from Marty: Barry S focuses on the functionality of SEM changes in easy to digest screen captures]
Will Universal Search Mean Universal Domination?
Search Engine Watch.
Breaking – Google Introduces Major Update to Interface & Algorithm