Does Yahoo Filter SERPs for Social Media Criticizing Yahoo?


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Are Yahoo organic search results honest when it comes to social media criticizing Yahoo? We’ll ask the question in SERP screen captures.

On April 5th we posted an article critical of Yahoo Small Business Hosting to the Search Engine Watch Forum (Alexa 1342 with significant page rank). The post was in regard to a difficult domain registrar situation aimClear was experiencing.  Within a week the post attained the organic #3 result in Google for the keyphrase “Yahoo Small Business Hosting.” The post is not indexed in Yahoo’s top 100 results. Here is a screen capture of today’s Google SERP. Yes, we’ve turned Google personalized search OFF.Google-SERP

In contrast here is today’s SERP on Yahoo for “Yahoo Small Business Hosting.” The SEW post does not appear anywhere on the first page. In fact the SEW post does not appear in the first 100 organic search results. Where is it?Yahoo-SERP

This is a significant difference between Yahoo and Google’s SERPs for the keyphrase. I suppose we can chalk it up to differences between the Google and Yahoo algorithms. Given Yahoo’s support for the evolution of social media, today’s algorithmic differences in the SERPs for “Yahoo Small Business Hosting” are a surprise.



  1. Lee on April 19, 2007 at 1:25 pm

    That disparity is true with lots of queries. It’s the reason meta search engines are so popular.

  2. Marty Weintraub on April 19, 2007 at 2:02 pm

    Thanks Lee…it makes me want to use dogpile too! Still, I think it’s stark that the post does not appear in the first 100 organicly indexed results.

  3. Bill Hartzer on April 19, 2007 at 7:56 pm

    You don’t need to chalk it up to the difference in engines. Have you looked at the Search Engine Watch robots.txt file? DOH!

  4. smoMashup on April 19, 2007 at 9:12 pm

    The moon landing was a hoax!

  5. Marty Weintraub on April 19, 2007 at 10:27 pm

    SEW forum posts index in both Google and Yahoo. Because of SEW’s authority, threads often rank well even in sem-contested keyword spaces.

    For instance the SEW post in “Search Arbitrage Sites in the Yahoo Network:”

    is indexed in Yahoo

    SEW Post “YSM Short Descriptions Required” (posted 04-11-2007) 2007:

    is indexed by Yahoo

  6. acnecaregal on December 12, 2007 at 10:41 am

    talk about favoritism on search engine results.

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