Last week in a blog post regarding Rand Fishkin’s distinctive yellow shoes I asked the question “what is the story behind those yellow shoes Rand?” Well here you go sports fans! Rand Fishkin, revered Search Engine Optimization Guru, reveals the inside scoop on the those bright yellow conference shoes (See video below).
It seems in Rand’s early days as an SEO speaker he was concerned that he would not be recognizable as he transitioned from his online identity to the physical world as a conference speaker. Hence he began the yellow shoes tradition with those bright designer Pumas.
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