Posted by Marty Weintraub on December 1st 2008 in Paid Marketing, SEO, Social Media
PPC, search engine optimization and SMO do not exist in a vacuum. In fact for countless small business SEMs, the delineation between working amongst these classic disciplines is simply a matter of how the marketer’s day is spent.
Larger in-house and agency settings often present internal walls built between each department, along with classic pros and cons of specialization vs. becoming fragmented. 5 Tactics to Meld PPC, Social Media & SEO
Posted by Marty Weintraub on November 27th 2008 in Duluth, SEM Poetry Slam
Happy Thanksgiving morning from snowy Duluth, Minnesota. Greetings to our search marketing friends.
The sun is barely risen, looming golden on the distant Lake Superior horizon. Steam wafts off the harbor, for temperature differential between warm water and frigid air. The contrast is stark and representative of our world, terribly conflicted in awesome beauty and terror. On Giving Thanks, Reflections, Duluth & Mumbai
Posted by Marty Weintraub on November 25th 2008 in Social Media
A new client asked us to assemble content selections from this blog, which might serve as a starting place for first corporate SMO meanderings and shed light on aimClear’s philosophies.
He suggested I choose my own favorites, which made researching posts a fun exercise amongst our hectic production schedule.
As you might guess, most SMO clients do not want their advertising agency to publicize case studies. However, these posts are reflective of our ethics, strategic patterns and share tactics as applied to (& reported from) actual client-files. 23 Favorite Social Media Posts From aimClear Blog
Posted by Marty Weintraub on November 19th 2008 in Training
Blogging is only one usage for open source content management systems (CMS) like WordPress. On Thursday, November 20, 2008 12:00 PM ET/9:00 AM PT, I’ll be presenting a free SEMPO Webcast to discuss mining recurrent content from traditional public relations communications-that probably already exist within your company’s day to day information flow. (register). SEMPO Webinar: “Social Media For the Rest of Us, Sourcing Corporate Feed Content”
Posted by Marty Weintraub on November 17th 2008 in SEO
Title and description tags are much more than keyword laced spider bait. On Organic search engine results pages (SERPs), these crucial tags are the headline and copy for what is essentially an organic text ad. Misunderstanding the dual purpose of foundational SEO attributes, is a common mistake and sad waste of natural search results real estate. Stalking Lee Odden’s Title Tags
Posted by Marty Weintraub on November 14th 2008 in Blogging, PubCon, SEM Poetry Slam, Social Media
They don’t talk about butterflies, candy ass theories and granola bars here. You get the impression that these alt.news used-to-be geeks are delightfully modest, after systematically bringing the known marketing-universe to its knees over the last 10 years.
Having sprung forth from IRC, NewsGroups, Pine, BBSs and nightly modem buzz–PubCon is all about science, social engineering, huge business, perpetual evolution and a driven sense of humor. Rock on geeks and phreaks…rock on! PubCon: Post BBS Pioneers Take Over the World
Posted by Marty Weintraub on November 12th 2008 in PubCon
Don’t get me wrong. I love SMX, cut my teeth on SES, and I think now Pubcon is cool like S.E.X. I admit, this is my first, having come up the ranks though the 90’s and 2000’s in-house, prior to starting our agency. I must say that this is one serious crowd, committed to the art and science of search, affiliate/merchant relationships, social and PPC.
Reflections & Respect For PubCon, Day One
Posted by Marty Weintraub on November 11th 2008 in Google, Links
Association with domains perceived by Google to be in bad neighborhoods can get your domain blown out of Google or seriously crippled.. This reality has spawned a favorite tactic amongst malfeasant black hats, who use the wormhole to destroy competition. It’s happened to our friends and it can happen to you. Hey Google! Give Webmasters the Ability To Disavow Bad Neighborhood Links
Posted by Marty Weintraub on November 11th 2008 in PubCon
PubCon, las Vegas, 2008: It’s great to be here! Having jetted off from Duluth Minnesota’s frigid November environs last night, it’s rather nice to be heading towards Nevada’s rehabilitating dry heat.
Steeped in the overtones of America’s most hedonistic city, PubCon and Vegas alike portend early mornings, too much coffee, bling, schwag, mental excess, late nights, stimulation overload and total search immersion. PubCon, Webmasterworld, Total Search Immersion
Posted by Marty Weintraub on November 11th 2008 in Blogging, Content
A “splog” is a spam blog which might scrape or otherwise rip off content from other blogs.
There are a myriad of motivations which drive unscrupulous publishers to steal content or create garbage posts: Organic prominence and AdSense revenue are classic spoils for plagiarizing. Gaining false credentials to dupe unsuspecting clients is another. No matter how many times it happens or what the reason, it sucks when your content is stolen. Splogs, Copyright Infringement, Sphinn Power and the Trademark Productions Smackdown
