We’re heading to the Big Apple! Aimclear Founder Marty Weintraub and VP of Client Services Manny Rivas will be hitting the stage at SMX East in NYC on Sept. 27-29.
Marty will be speaking on Sept. 27 from 9 a.m. to 10:15 a.m. for the session, The Nine Billion Ads Of Search. Speaking alongside Group Twenty Seven PPC Director Pauline Jakober and Schneider Electric Global Manager of Paid Search Virginia Tonning, Marty will discuss the art of search ads.
Attendees will walk away with best practices for enhancing text and display ads, along with proven strategies for measuring and testing performance.
From 10:45 to 12 p.m. on Sept. 27, Manny will hop on stage for the session, Beacons & Beyond: Offline Conversions and Online Retargeting with Rotolo Senior Vice President of Out-of-Home Assets Ray Rotolo.
What’s all this about beacons? Beacon technology, paired with mobile devices, takes conversion tracking to the next level with the ability to track online-to-offline store visits and purchases. Manny will discuss other beacon capabilities and whether the metrics we know and love today — impressions, clicks, views — will soon became old news in the wake of beacon mania and its potential.
Going to be in New York that day? We’ll see you there!
For more information on the conference, here’s the agenda: http://marketinglandevents.com/smx/east/agenda/