Category: Social Media

This category has 273 posts

Wikipedia, SEO Monster for Brand Managers

Search Engine Land Executive Editor Chris Sherman is fond of pointing out that [Social Media means] “Internet way-finding tools informed by human judgment.’ Informed’ can mean many things including egregiously uninformed.” From manufacturing to intellectual property, industry brand stewards have been forced to accept the reality of Collaborative directories like Prefound, Zimbio, and Wikipedia. There […]


Will ebay Wreck StumbleUpon?

Via techCrunch: eBay announced a cash acquisition today valued at $75 million for the purchase the social community site StumbleUpon. eBay indicated that StumbleUpon will further their “goal of pioneering new communities based on commerce and sustained by trust.” eBay is installing Michael Buhr (requires login) as general manager for the product and they intend […]

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6 Reasons to Love StumbleUpon

First, welcome to SU friends checking out this post. As background, aimClear blog’s readership is made up primarily of our medium and large size corporate and regional advertising agency clients. Believe it or not many of them have never even heard of StumbleUpon. Given SU’s propensity to drive significant amounts of traffic and generate quality […]

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Digg Quits Policing Illegal DVD Rip-off Code

DVD Hack on Mainstream Site It’s just 32 tiny little numbers but for the average teenage valley tech kid it’s the key to unlock copy protected DVDs at the expense of big American intellectual property corporations. In the wrong hands this code (in tandem with black hat software) beats protective mechanisms on commercial High definition Blu-ray […]


User Generated Media Can Blow the Hell Out of Your Brand.

With the proliferation of user generated media beginning to saturate sites like YouTube brands can’t count on control anymore. The question is what to do about it. Real like a Heart Attack Like it or not YouTube users create commercials for brand products every day in droves. The commercials, which are sometimes negative, bastardize and […]


Day 3, Social Search Overview at SES

I followed the social media track at SES Chicago 2006 moderated by Chris Sherman. He was so engaging and passionate about social search that I wanted the opportunity to see him speak again here in New York prior to he and Danny Sullivan’s last show in San Jose. [Get full SES coverage @ SES Roundtable] […]


Rand Fishkin’s Yellow Shoes

Those of you who attend Search Engine Strategies conferences (or know anything about the masters of link baiting) are well-familiar with Rand Fishkin from SEOMOZ. The burning question many of us have is “what is the story behind those yellow shoes Rand?”

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Squidoo, an Emerging Social Media Channel

Squidoo is an emerging social media channel which is demonstrating an ability to attain top organic rankings in highly contested keyword spaces. More importantly the site seems to operate on a simple (yet brilliant) premise that can truly help folks find the content they seek. It’s worth considering as a channel and offers some cool […]