Category: Podcast

This category has 4 posts

PR Triage, 32 Million PPC Impressions, Less Than 4K

Tune in to and hear yesterday’s interview. David Szetela and I described a reputation management crises we handled for a client together, that tallied 32 million targeted “emergency PR” Google pay per click impressions for less than 4K. We had a client with a bad “problem-word.” The nasty verbiage also existed in annoying permutations […]

By 3 Comments

aimClear Interviewed on Webmaster Radio “PPC Rockstars”

Tune in to for this week’s edition of PPC Rockstars, featuring advertising expert David Szetela’s interview with me. David and I discussed social PPC, a quickly emerging content network hybrid which will soon become an important component of your paid search marketing mix.


Narrowcasting, Kitchen-Sink ID3, End to End Podcast & Audio Search Optimization!

Did you know that you can shove the entire transcript of a podcast into the ID3 tag of a media file? Need an immediate full-contact tutorial on podcast production and SEO? These and other powerful tools were divulged in Podcast & Audio Search Optimization during Search Engine Strategies New York. On a whim I ducked […]

By 1 Comment