Category: Paid Marketing

This category has 66 posts

PPC, the Classic Geo-Targeted Mix

What is Geo-Targeting? Geo-targeting refers to a search engine’s ability to discern the IP address of incoming search traffic and resolve the user’s IP address to a geographic location. The technology of IP targeting is not perfect and search engines offering geo-targeting options are careful to put forth disclaimers regarding the accuracy of their geographically […]

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PPC, Show Your Customers the Money

The magic of contextual advertising on Google, Panama, MSN, or other paid placement channels, is that advertisers can target and tailor ad messages to a search just performed by a potential customer. With high quality of keyword research available, the ability to target and track leads and ROI grows every day. It’s no small wonder […]

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PPC: Essential Conversion Tracking

Sometimes clients or prospective clients send us pay per click (PPC) conversion data for our comments. Usually these metrics include spreadsheets with keywords, ad copy, headlines, click-through ratio, and cost. We look at the standard data provided in these reports: but more often then not the most important statistics are missing:

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