The final day of #SESCHI brought with it a progressive session on paid search, PPC Beyond Search: New Ad Formats, Display and Social. In an industry near-typified by constant evolution, it’s essential to stay up on the latest and greatest in online marketing technologies if you want to be the best. In terms of the wonderful world […]
The rise of exchanges in display advertising is making it look a hell of a lot more like search. Display is making headway from a shot-in-the-dark branding channel tactic to a highly targeted conduit for brands to capture the right audience, with the right dialog at the right time.
There has been much written surrounding classic query types. In review, conventional wisdom dictates that there are basically three kinds: Informational – suggests the searcher is on the broad quest for knowledge about a topic of interest (medical symptoms, film trivia, tips on housebreaking puppies, etc.). Navigational – indicates the searcher is on the hunt for a specific […]