Category: Local Search

This category has 13 posts

So, Where Are You? Actionable Local SEO Tactics From #SMX Advanced

Newsflash from #SMX Advanced Seattle, 2011! There’s more to Local SEO than claiming your business page on Google. Local SEO pros David Mihm, President,, Mike Ramsey, President, Nifty Marketing, and Will Scott, President, Search Influence know this, and they geared up for the final session at SMX Advanced to share Hardcore Local SEO Tactics of their own. Under […]

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SoLoMo OMG! Social, Local & Mobile Hook Up @ #SMX Advanced

Welcome back to aimClear’s coverage of #SMX Advanced! Let’s be honest – by and large, ours is a culture fixated on instant gratification, real-time engagement, the here and now. In such a fast-paced world, it’s no surprise we leverage shorthand vernacular where we can. From OMG to LOL to IITYWIMIWHTKY, we’ve got an acronym for […]

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The Ultimate Local Ad Agency 2010 Fiscal Model?

credit: zenobia_joy In yesterday’s post, guest blogger and CEO of, Dennis Yu, tackled some important concepts of the local ad firm- specifically the fact that it is sure to kick the bucket in 2010 if industry professionals don’t take proactive steps as soon as possible. Part two of this story will address changes the […]

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Evolve Or Die: 2010 Local Ad Agency Fiscal Models

Borrell Research released a report on the Economics of Search Marketing for firms catering to local—ReachLocal, Yodle, MarchEx, WebVisible, and others.  Companies in this space churn up to 90% of their clients every 6 months, meaning that they lose clients as fast as they can gain them.  The Kelsey Group confirmed this trend last year, […]

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Cool iPhone 3G Apps, Radical Local/Mobile Search

[Editor’s note: This post is our continued dissemination of content from this week’s  SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Charlene Jaszewski:] Mobile and Local are tied at the hip, but up until recently the tools weren’t […]

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SMX Local Mobile Grows Up: The Future Arrives

Last year in Denver SMX Local Mobile was a gathering of theorists, brilliant upstarts, handset manufacturers, fledgling platforms and edgy prognosticators. Keynote speaker Michael Jones looked skyward and evangelized Google Earth’s mission of placing the world’s information in geographical context. Experts introduced many of us to terms like on/off deck, walled gardens, and dumb pipes. […]

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The LoMo Search Fulcrum: SMX Wrap Up

The leaders in the local/mobile search industry gathered here in Denver to discuss state of the art, teach, share, and prognosticate. Ironically, the most appropriate “takeaway” is that very little is static in this arena. The revolution is still in its infancy, however it is clear that a marketing explosion of nuclear magnitude is imminent. […]

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