Newsflash!(?) Facebook either introduced some seriously radical targeting features to Power Editor or Power Editor is being a bit wonky. We’re hoping for the former, because with this new targeting feature (?) marketers can now target Precise Interests AND Broad Categories. At the SAME TIME.
A deep look at how Facebook ignores the thousands of advertisers despite oodles of advertising revenue incoming daily.
With such huge modifications rolling out in the Facebook UI, little or no attention is being paid to quiet changes taking place in Facebook Ads. Thanks to our friend Julie Gallaher for bringing us notice of the apparent loss baffling change to Facebook Ads Birthday targeting. Birthday targeting allowed marketers to push psychological buttons with […]
Over the last couple of days, Facebook Ads quietly deployed a targeting feature that consolidates some social inventory. Think of the new hashtag operator as a social segment phrase match concept that rolls up tightly related interests (“Topics”) up under one expression. The new capability, available in the stock Web UI, should prove useful to […]
To online marketer insiders, Addie Conner is a wonderful trade secret. Hailing from her rustic cabin on Walden Pond outside of Boston, she works the Facebook Ads machine at an enterprise level most PPC professionals dream about: running a Facebook marketing subsidiary for The Washington Post. You’ve seen her speak about search PPC at mainstream […]