Category: Facebook Advertising

This category has 44 posts

Dear #Facebook Ads Global Marketing Solutions Team: #WTF?

A deep look at how Facebook ignores the thousands of advertisers despite oodles of advertising revenue incoming daily.


Facebook Ads Birthday Targeting: Moved, Poof, Away!

With such huge modifications rolling out in the Facebook UI, little or no attention is being paid to quiet changes taking place in Facebook Ads. Thanks to our friend Julie Gallaher for bringing us notice of the apparent loss baffling change to Facebook Ads Birthday targeting. Birthday targeting allowed marketers to push psychological buttons with […]

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Facebook Ads Unveils #Topic & Zip Code Targeting + Terms

Over the last couple of days, Facebook Ads quietly deployed a targeting feature that consolidates some social inventory. Think of the new hashtag operator as a social segment phrase match concept that rolls up tightly related interests (“Topics”) up under one expression.  The new capability, available in the stock Web UI,  should prove useful to […]

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Sweet Scoop: aimClear® Facebook Marketing Intensive,#SMX Advanced

Well friends, it’s that time of year again. SMX Advanced is all set to take place in soggy lovely Seattle next week, June 7-8, and we’re just stoked. The aimClear team is heading westward to participate in this hallmark event– Lauren (yours truly) will be churning out live coverage (via @beebow) and full write-ups right […]


Human Facebook Ads Machine, Addie Conner, Unplugged

To online marketer insiders, Addie Conner is a wonderful trade secret. Hailing from her rustic cabin on Walden Pond outside of Boston, she works the Facebook Ads machine at an enterprise level most PPC professionals dream about: running a Facebook marketing subsidiary for The Washington Post. You’ve seen her speak about search PPC at mainstream […]


Gaming Facebook Or Bug? 2 Ads On Page, Same Destination

Imagine my surprise, whilst checking out notifications on our new aimClear Facebook Page, when I noticed not one but TWO ads from Chitika, Inc on my right hand sidebar. Hmmm.  They had the same count of likes, same headline, etc…


Killer Facebook Ads Manager Tool Demo @ #SMX West

aimClear’s Merry Morud to demo new Acquisio Facebook API tool in the SMX West Expo Hall.

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