Category: Demographic Research

This category has 18 posts

Visit Duluth, aimClear’s Study, Frank Questions & Answers

Since we published our post (Did $10 Million In Destination Marketing Make Duluth Famous?) I’ve enjoyed stimulating exchanges with folks we respect. To those who reached out, thank you! We received a number of thought-provoking questions. These inquiries resonated with us, because the very idea was to inspire dialog. We thought our readers would find […]

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Did $10 Million In Destination Marketing Make Duluth Famous?

[Study notes, 10/26: There is now a followup post to this study: Visit Duluth, aimClear’s Study, Frank Questions & Answers Also, here is Google’s documentation regarding use of “+” and “-” signs in Insights For Search queries. Use of these standard operators are documented in this study.] We live in a marketing world where it’s […]


Orkut Dissected: Social Networking in India & Brazil

During the summer of 2010, an interesting international client encouraged us to take a look beyond our borders and check out where Facebook was popular in other parts of the world. With Facebook’s 500 million (at the time) users easily eclipsing the total U.S. population, it was clear that the phenomenon was not limited to […]


March Madness! Which NCAA Conference Has The Worst Underage Drinkers On Facebook?

With March Madness upon us, we decide to have a little fun and research which NCAA Division I basketball conferences sport the the highest percentage of underage students who are stupid enough to admit it on Facebook. Read on for the dirt!


R.I.P. Google Keyword Tool. Long Live SEO!

Attendees sat stunned at #SMX East as Baris Gultekin, Group Product Manager, Google AdWords, Google, Inc. clarified that the ubiquitous AdWords Keyword Tool now only provides keywords Google deems “commercial.” It’s been obvious anyway by degraded results over the last few weeks. This represents a shift of seismic proportions to those who utilize the tool […]

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South Africa: Facebook English Speaking Users

Welcome back, jet-setters, to part eight of our Facebook English Speaking Demographic Series. We kicked off this series with a study of the 60 countries with the largest FB userbase (that also claim English as an official language) in Population Graph: Where Are Facebook English Speaking Users?. After trekking through social segments from English Speaking users in the UK, Ireland, Canada, and India, […]