Category: Analytics

This category has 45 posts

$165K in Adwords + Broken Google Analytics = Pissed Off Client.

You get what you pay for. It doesn’t matter a fig whether the analytics service provider is a multi-billion dollar global empire corporation or a guerilla search marketing firm in Minneapolis. Serious SEM Clients don’t care if the hosted analytics service is Google-free-with-a-promise or cost thousands each month. When cash money is on the line […]

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Analytics: Page Tagging or Log Analysis?

Organic prominence is important because it’s an indicator that website content is right on the money. However we’ve long since transitioned from measuring Google keyword rankings to analyzing where traffic comes from, how visitors behave within content, and whether key performance indicators (KPI) are met along with tracking associated revenue. We don’t play “beat the […]

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Actionable Analytics: Demand Conversion Tracking

Modern analytics are beautiful. Since the early 90’s Internet marketing folks from New York to Duluth have strived to use the best-in-class tools of the day to report on website effectiveness. Even the earliest analytics (raw web logs) provided useful insight regarding user behavior in the form of “hits” and simple referral data (where traffic […]

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Google makes it Official: WebPosition Gold™ is Dead.

In early June, Google updated their webmaster guidelines and included specific intent to kill WebPosition as the poster child for Google’s disdain for automated queries. Since WebPosition has been best friend to many (including me) for years, it was a disappointing development. However before we really get going here, it should be noted that organic […]

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Actionable Analytics-Pay Attention to the Bounce Rate.

Modern Analytics packages offer a statistic (we hate to read) called the “Bounce Rate.” Bounce Rate is different than the “Exit Rate” measurement and speaks to how many visitors entire a site on a landing page only to leave from the same landing page without going any further within the site. It’s especially ugly to […]

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Google Analytics Upgrade, the Latest Authority Blog Buzz Posts

When Google’s makeover of Google Analytics was unveiled on Tuesday we received quite a bit of traffic from Technorati for our early review. Understandably there is a huge amount of commotion in the blog world regarding the enhancements. Here are the latest buzz posts from “authority” SEM publications in case you need a little light […]

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Google Analytics Upgrade, an Early Review

Today in a client meeting I logged into a Google Analytics account to discuss their site metrics and I was greeted to an unexpected wow-surprise. (I think I might have actually said “wow” 4 times.) The Google Analytics interface has been completely made over. This is the second time in 24 hours I’ve said yippy […]

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Must Read 2007 Web Analytics Shootout – Interim Report

So great is the ripple effect of social media that people blog about people blogging about important content. It is in this spirit that I pass along the following content, which is striking in scope and seriously useful to anyone who reads analytics everyday-or should. Thanks to Stone Temple Consulting for making this information available […]

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aimClear Announces Agency Partnership with Leading Analytics Firm

Today we are pleased to announce that aimClear has become a partner agency with ClickTracks an industry leading web analytics solutions provider. ClickTracks serves up deep, insightful, and actionable analysis of your web site’s organic and paid search marketing results. We believe it’s the best solution available today for cutting edge traffic analysis cross-segmented by user […]

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