Category: Analytics

This category has 42 posts

35 Totally Free Google Analytics API Resources

All over the world, SEM industry bellwether Twitter’s rocking with chatter surrounding the long awaited public beta release of the Google Analytics API. That’s not surprising given implications for the search industry. Classically associated with paid search (PPC) applications and keyword research, get ready for more mainstream search marketing API tools to impact methodology and […]

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8 Best Practices For Serious SEM Marketing Plans

This is my last session at SES NY today and it’s a winner.  “Wpromote Workshop: 8 Things You Aren’t Doing That Will Boost Your SEM Results” was a WOW.   Follow the advice if you want results. There was a little bit of everything for the throngs of professionals flocking to our industry and old pros […]

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Analytic Mashups For Advanced Keyword Research

These days predictive utilities like Trellian, WordTracker and AdWords are only half the keyword research story. State of the art processes combine these standard search predict tools’ output with “what we already know,” by mashing in site-specific datasets at the keyword level. Additional keyword data might include statistics culled from organic analytics (KW traffic, conversion, […]

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Analytics … SMAnalytics! We Need New Thinking

SES Chicago Day three had me digging deep into my vernacular and coining the new word “SMAnalytics” which combines analytics and SM, A.K.A. Social Media. Where is this intersection of Social Media and Analytics? In the session, “Social Media – Measuring the Business Value,” presenters sought to dig into the subject of measuring this business value. […]

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Think SEO Before You Name Your New Company!

A timeless truth of online marketing is that a substantial percentage of online leads and sales result from “direct brand” searches.  This simply means customers often Google the actual name of your business or branded products, to research and find contact information. Being properly indexed in search engines for permutations of your company’s name is […]

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Buyer Beware! What Local Media Sites Don’t Want Advertisers To Know

We encounter companies spending obscene amounts of Internet marketing cash on unfocused local television and newspaper website banner ads, relying on semi-useless statistics and without building in the campaign’s ability to calculate return on investment.

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Wisdom & Humor From Avinash Kaushik

[Editor’s note: This post is our continued dissemination of content from last week’s  SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Jennifer Osborne:] During Day 2 of SES San Jose, Avinash Kaushik, Google Analytics Evangelist, was in fine […]

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7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About

The SES San Jose “sponsored” Google  session featured Avinash Kaushik, Author, Analytics Evangelist, Google and Tom Leung, Business Product Manager, Google Website Optimizer. Both gentleman gave terrific presentations. In particular, scattered amongst the screen shots of how to get the most out of your Google Analytics, lay a number of plug ins and reports that […]

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Offline ROI: Track, Measure, Evaluate & Quantify

It’s an age old issue. You know that your online is driving off-line sales – But how do you measure? Search Online, Purchase Off-line at Day 2 SES San Jose offered two case studies to help marketers better understand ways to tackle this important issue.