Nam Provost

New aimClear Office: Location, Location, Location

photo credit: pmarkham All good things get better! aimClear has exited  those architecturally picturesque halls of Duluth’s historic Carnegie Building and “moved on up” to  loft-style grandeur, third floor corner suite offices in the iconic Paulucci Building.  We’re pleased to announce that we’ve relocated to Duluth’s famed Canal Park.  This space doubles the ol’ dig’s […]

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“Massage” PPC With “Not So Clear-Cut Methods”

This last session for SES NY, “Don’t Be Afraid of the Dark: Black Hat PPC Tactics” was chalk full of ideas (nudge, wink) not to use. After surveying the room for Google representatives in the room, the panel of PPC experts launched into presentations outlining gray and black hat tactics for PPC.  Are these great […]

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8 Best Practices For Serious SEM Marketing Plans

This is my last session at SES NY today and it’s a winner.  “Wpromote Workshop: 8 Things You Aren’t Doing That Will Boost Your SEM Results” was a WOW.   Follow the advice if you want results. There was a little bit of everything for the throngs of professionals flocking to our industry and old pros […]

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In Social Media – Size Really Does Not Matter

With the plethora of social media platforms available, small businesses can acquire loyal customers, gain valuable insight and boost business by getting involved. Small companies with smaller budgets can still benefit by freely tapping into the world of social media. SES NY Day Two session,  “Small Voices, Big Impact: Social Media for the Little Guy”, […]


Will “Google” Still Be a Common Verb in 5 Years

Periodic, if not constant, change in search marketing is a certainty. Proof positive is that “Google” didn’t even exist 10 years ago and is accepted in the vernacular as a verb (“She “Googled” this or that”). The growing use of online media provide new avenues for searchers. Watch for the changes, and always ask yourself, […]

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Landing Pages: Test,Tune & Test Even More!

Once visitors arrive, the landing pages you display to them is a crucial component in converting them into buyers. “Landing Page Testing and Tuning” focused on ways to test and tweak your landing pages to get that conversion. I’m looking forward to some very practical and relevant advice during this SES New York 2009 session […]


Pay Per Conversation: Changing Our Mindset

As snow flew sideways on the chilly frontier, SES Chicago 2008 participants waited to be regaled yet again with insight and information. Eisenberg did not disappoint. This session focused on shifting the mindset from “Pay Per Click” to “Pay Per Conversation.”  Clearly it is imperative to remain cognizant of the current state of the economy, […]

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Analytics … SMAnalytics! We Need New Thinking

SES Chicago Day three had me digging deep into my vernacular and coining the new word “SMAnalytics” which combines analytics and SM, A.K.A. Social Media. Where is this intersection of Social Media and Analytics? In the session, “Social Media – Measuring the Business Value,” presenters sought to dig into the subject of measuring this business value. […]

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The Real Key to Keyword Research: People

Day two of SES Chicago had me ducking for cover, as razor sharp tips and tools came flying at me from the “Advanced Keyword Research” session of the PPC track.  This session, moderated by, Ron Jones, Search Engine Watch Expert & President/CEO, Symetri Internet Marketing was about demystifying keyword research. 

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