Marty Weintraub

Marty Weintraub

Founder

Marty is an entrepreneur, author, speaker & wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, winner of 11 US Search Awards, including 3X Best Integrated Agency, Best Use Of Social In A Search Campaign. Aimclear’s differentiator is the Tao of holistic brand creative-builds and integrated psychographic performance marketing.

PPC, Show Your Customers the Money

The magic of contextual advertising on Google, Panama, MSN, or other paid placement channels, is that advertisers can target and tailor ad messages to a search just performed by a potential customer. With high quality of keyword research available, the ability to target and track leads and ROI grows every day. It’s no small wonder […]

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Search Marketing: More Then the Internet

“Search” Is Not Just About The Internet anymore. Search means people actively looking for things, no matter where they go to do so. Whether our audience is reading the newspaper in the barber’s office or social bookmarking a website on technorati, to know precisely what people search for, the words they use to ask, and […]

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Personalized Search and Next Gen Reporting Tools

Google has now imposed personalized search without an easy way for customers to turn it off or even know about it. This means search engine results pages (SERP) are no longer consistant from user to user rendering traditional organic prominence reporting tainted. While there are “best practice” tactics to deal with personalized search engine results, […]

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Chosing The Best Ecommerce Software

Ecommerce (A.K.A. e-commerce) speaks to the exchange of valuable goods, services, and money from vendor to consumer, B2B, peer to peer (like E-bay), and by way of other models. If your business is researching new e-commerce website technology (platform) make sure the system you build, buy, or rent is friendly for SEO. The needs are […]

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PPC: Essential Conversion Tracking

Sometimes clients or prospective clients send us pay per click (PPC) conversion data for our comments. Usually these metrics include spreadsheets with keywords, ad copy, headlines, click-through ratio, and cost. We look at the standard data provided in these reports: but more often then not the most important statistics are missing:

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Blogs Demystified

Interested in Blogs? If you are reading this then you are probably curious about what this blog phenomena sweeping the Internet is about. Perhaps you want to create a centralized place for you and your friends to share stories or memories. Perhaps your company seeks to connect with other professionals and customers who share similar […]

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