There’s a really simple hack to become a storied marketing agency: Hire and retain amazing people. Then feed a thought leadership career factory, rich with speakers, writers, major media mentions, and reputation.
Sometimes we hire fresh talent, giving an exceptional new professional runway to explore, learn and become great quickly. Recently we’ve been making bold moves, bringing proven players to take our collective game to new heights, right out of the gate, BAM!
Enter Mark Traphagen!
Industry pros are aware of Mark for his trailblazing social content, witty videos, exquisite storytelling, and his ability to bring products and services to life. He joins our team April 1 as Vice President of Content Strategy. This newly established role will allow clients and our agency to tap an even wider range of expertise from an extraordinary content craftsman, including concept, creation, measurement and integration.
Aimclear has known Mark for many years and admired his keen sense for connecting brands with audiences through the power of stories. He is a natural born marketing geek, with a track record of pioneering approaches, crushing best practices, or inventing interesting twists and unexpected media. Mark makes content to capture target audiences’ imaginations – not to mention their attention and actions.
As an Aimclear leader, Mark has earned the freedom to explore and integrate the human and tech resources at our disposal. Our combined skill sets will be powerful indeed, enhancing a marketing category (creative) Aimclear is already pretty good at :).
I won’t get too detailed about his role herein, because Mark and our team will collectively redefine what content really brings to the integrated marketing stack, particularly with regard to the incredibliscious data tools with which we work and play.
Mark Traphagen joins a roster of fearless performance marketers, creatives, data scientists, PR pros, SEO mavens, and branding junkies – all committed to defining marketing integration for brands and orgs – mostly all trying to figure out where the &%^$ the world is going.
Mark joins the agency on the heels of Susan Wenograd coming to Aimclear who is already doing bang-up work for clients and hitting the road representing Aimclear on the conference circuit. Look for both of them to be speaking and keynoting big and boutique events as we move through the year.
Mark will base out of his office in the Raleigh-Durham, North Carolina area. He’ll make his formal public debut as an Aimclearian at our April 25 Zenith Conference in Duluth.