Friends, it is bittersweet to announce my departure from Aimclear after nearly a decade.
Sparing abundant nostalgia, I would be remiss to leave the company and the community I’ve cared for so deeply without thoughts, thanks, and, (of course) content.
I couldn’t be more grateful for the rocket-laced start Aimclear provided my career. Where I am now is because of the shoulders I stood upon, and the support I had.
In 2009 Marty Weintraub took a chance on plucky, and possibly overwhelmed, recent UMD marketing grad thanks, in part, to two advocates: Manny Rivas III, now dad to (predictably) Minnesota’s cutest baby, Aimclear’s CMO (and my friend); and John Kratz, a professor at UMD who had written a letter of recommendation for me (impress your profs, kids – it pays off [yes, go ahead and show this to your kids]). John likened me to not just a bulldog (UMD!) but a workhorse as well (he was right).
Since then, I’ve worked with some of the most amazing people, both as coworkers and clients (and clients who became coworkers and coworkers who became clients). Reminiscing here would be an injustice to the swell of memories and thanks I have for you all. (I’m not crying)
I honestly can’t thank you enough. You all are the hardest part about leaving.
Shortly after starting at Aimclear (really, learning about SEO & how the Internet works), Marty took me along to SMX West to write conference coverage.
Wow. You all blew me away with your passion, marketing savvy (especially back when black hats would still attend—y’all are wild), and warmth.
Then, I could only wish to be a part of that community of speakers—experts in their field. I barely knew sh*t, and you all demonstrated with expert talks how much more there was to know, how deep it can really get, how daunting this world could be, and were fearless in sharing your knowledge. More importantly, I realized there was freedom in pioneering an industry as we did. What it takes to steward precious brands in the tumultuous tide of Internet marketing isn’t having all the answers; rather it’s ingenuity, perseverance, and aptitude. The freedom this lawlessness still provides is, frankly, exhilarating and what made me fall in love. Don’t worry friends, as process is refined and taken over by AI, technology will always evolve—there will be a new wild west for us to -exploit- *ahem* discover and dominate. 🙂 I can’t wait to see what you all do.
And I can’t believe we follow each other on Twitter and I get to call many of you friends.
What’s next, Merry?
As many know, I’ve been at Uber HQ in San Francisco on contract on behalf of Aimclear for the past 15 months, managing Rider initiatives. I’ll be taking on a full time role continuing my work at Uber (with a personal initiative of closing the loop between data and creative).
I’ve been inspired and awestruck by the martech being developed at Uber, and am proud to join a team of badass social marketers: Katie, Kevin, Alyssa, and Brenda, I can’t wait to strike out on this new journey with you!
Ten years. Wow. What made you stay at Aimclear for a decade?
Aimclear was, and is, family to me. Loyalty is just in me. As much as I love an adventure and discovering what else is out there, I recognize the joy and security that comes with something that’s familiar. It also doesn’t hurt when the “familiar” is marketing on the cutting edge on behalf of a swath of brands. I’ll never not talk about pioneering Facebook ads for Martha Stewart Omni, a Hollywood criminal defense attorney, and minor Bravo celebrity. Or Second Life (remember Second Life?!??). Or how we sold oscilloscopes to MIT through right rail Facebook ads. Or being a part of Airbnb’s Wall and Chain campaign, and that time I crafted Caviar ads for couch events. And working with industry legends like Anne Kennedy, Gillian Muessig, Frederick Vallaeys, and more.
Importantly: Aimclear believed in me, and trusted me, which gave me ownership and confidence.
This was more than just a job for me. Trust.
Will you be speaking at conferences?
I’d love to!
Speaking at conferences—developing friendships and mentorships with the community—has been a paramount joy in my career thus far and I’d be pleased as punch. My DMs are open.
In the meantime, I’ll be speaking at MAU Vegas—Mobile Apps Unlocked—with my Uber Driver counterpart, Alyssa Wagner, and Smartly’s Martin Kilp (I may have already re-written the session title and description…).
What was most rewarding?
What was most challenging?
In all seriousness, working under the tutelage of, and alongside, Marty has been incredibly rewarding. I’ve had some of the most crushing career moments—but he never let me crash—and some of my most illuminating and fun career moments. I’m so fortunate to have such a mentor. That challenge has made me stronger, smarter, and more understanding.
You’ve seen the inside—would you hire Aimclear as an agency?
One-hundred percent. Aimclear is not only special in that Marty totally sees the Internet matrix five years ahead of the curve (at least), he’s also hired whip smart professionals who know how to interpret Marty’s prophecies, and to their credit are cutting their own edges.
Yo, what they’re doing with Search PPC would rock your world.
I’d definitely pay for the thickness of talent in that agency.
I thought this was it.
Maybe this is how it starts.