The hospitality industry is a digital marketer’s loveliest dream and worst nightmare. With travel and weekend getaways and fine dining on a plethora of minds across this world, there are ample opportunities to truly connect with customers and speak to their wanderlust cravings. That said, navigating today’s data universe can be daunting for the uninitiated.
Aimclear recently guest lectured at Cornell University’s famous HEC conference on this very topic. In this week’s Targeting Hot House we’re taking a page out of Aimclear’s playbook and honing in on a revealing psychographic segmentation hospitality targeting study.