Valentine’s Creative: Soul Striking Writing for Romance & Emotion

Posted in Creative, Social Media

Get in the mood! Marketer’s know: Valentines = HUGE sales season. It can make or break the quarter. Relatable, relationship-centric creative that’s not over-the-top gross can take sales from so-so to STELLAR. Some brands’ Valentine’s creative is like throwing a hot dog down the hallway, coming nowhere close to touching our emotional core. Here, we’ll go all the way – past typical Valentine’s terminology and sealing the deal by flickering some candlelight on the human psychological needs of relationships.

So, if you desire something more than the typical Valentine words…

Valentine

Cupid

Chocolates

Roses

Red

Pink

Propose

Romantic

Candlelit dinner

Bouquet

Heart(s)

Flowers

Secret Admirer

Mr. Right

True love

Fall in love

Be Mine

Love

 

Indulge in a bevy of carefully crafted Valentine’s creative inspiration below.

What’s in a name? Terms for the Beloved

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There are myriad ways we mere mortals refer to our significant other, more than just boyfriend/girlfriend. Married partners have terms of endearment that encompass hubby, wifey, and my rock. We’ve plotted ‘em all (well, most of them) on a scale from traditional to sweet to humorous and passionate. Marketers who opt for trendy, generational, or regional terms should tread carefully, being sure to dial in psychographic relationship persona qualifiers.

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Sex Euphemisms and Double Entendres

Sex euphemisms are necessary for marketers to craft compelling copy without being downright explicit, which could get your ads disapproved. #ItsAllInTheTease To avoid a dishonorable discharge, we’ve cherry-picked the most common terms from over 400 sex euphemisms (I mean… if you’re curious 😉 ) and beyond.

Netflix and Chill

Make Whoopee

Being Intimate

Afternoon delight

Make(ing) babies

Doing it

Go(ing) all the way

Bang(ing)

Boinking

Getting it in/on

Sexy time

Boning

Shtupping

Scene

Silly Euphemisms

Bedroom rodeo

Boom-boom

Bow-chick-a-wow-wow

Funch

Toot-toot/beep-beep

Sticking your key into the #Ignition

Dipping the wick

Amorous congress

Carnal knowledge

Dancing in the sheets

Doing the deed

Horizontal hustle

 

 

Wild thing

Getting busy/down/some

Hanky panky

Having relations

Hitting a home run

Skin on skin

Hot yoga

Humping

Jumping bones

Knocking boots

Making it

Making love

Mattress dancing

 

Getting frisky

Shagging

Make the beast with two backs

Assault with a friendly weapon

Service of Venus

Rocking ‘n’ rolling

Rolling in the hay

Rumpy-pumpy

Screwing

Shucking the oyster

Doing the nasty

bumpin’ and grindin’

 

Adjective Affair – Seducing with Sultry Descriptions

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Writing for romance requires a love affair with amorous adjectives to craft compelling and delightful descriptions to seduce the reader to double-click their own mouse.

Alluring

Bewitching

Cute

Beautiful

Gorgeous

Sexy

Hot

Erotic

Intimate

Luscious

Seductive

Sensual

Sultry

Smoldering

Adorable

Charmed

Intense

Lovable

Lovely

Romantic

Exquisite

Essence

Attractive

Comely

Glorious

Graceful

Handsome

Resplendent

Splendid

Stunning

Dazzling

Dazzlingly

Ravishing

Wonderful

Sumptuous

 

Flirty Verbs to Ignite Desire

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Along with adjectives, action verbs hold an underlying power thick in their grammatical meanings but also in their seductive intent. Igniting primal intrigue to drive the secretion of hormones that lead to clicks for passion, love, lust…

Admire

Adore

Cherish

Show affection

Amorous

Blush

Caress

Charm

Desire

Embrace

Enamor

Enchant

Delight

Flirt

Gallant

Worship

Intoxicating

 

Love

Passion

Pine

Randy

Ravish

Romance

Seduce

Smitten

star-crossed

Fated

Swoon

Succumb

Tender

Throb

Vow

Affair

Revere

 

Exalt

Glorify

Honor

Treasure

Appreciate

Hold dear

Delight in

Fall for

Captivate

Devote

Endear

Enrapture

Hooked on

Long for

Smolder

Attraction

 

Motivations for Relationships

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Don’t get so wrapped up in words to woo that you completely forget why humans engage in interpersonal relationships. Motivations for relationships go way beyond sex and support and are incredibly important for advertisers to understand to excel with creative.

  • Sex, intimacy and physical satisfaction
  • Procreate
  • Affection – physical and verbal
  • Emotional support/validation
  • Experiential – learn, grow, enjoy life with partner, be a part of a team
  • Respect
  • Control – to control or to give up control
  • Support and to be supported
  • Love and to be loved

Fundamentally, humans engage in relationships to fulfill the need of belonging. When it comes to a romantic partner they’re seeking to be reassured or find the answer to the question, “Can I be loved, wanted, desired, lusted after?” Which evolves to trust, “Can I trust this man/woman to continue to…” and the scariest of all, “can I… for the rest of my life.”

Romp in (Even) MORE Romance

Bliss

Ecstasy

Meant to be

Passion

Trust

Heartfelt

Dedicated

Everlasting

Faithful

 

Inexpressible

Lovable

Lovingly

Lucky

Moonstruck

Passionate

Perfect

Precious

Profound

 

Sentimental

Steadfast

Boundless love

Love birds

Desired/desiring

Enduring

Solidarity

Sentimental

Lovesick

Advertisers who write for the emotion behind the impulse, the need, the desire…. will see greater success than those who simply throw a few cliché Valentine’s words in copy with a CTA. So, sit back, pop a red bottle, snack on chocolates, and light some candles to get down and dirty writing winning Valentine’s creative with the above inspiration ;).