Get in the mood! Marketer’s know: Valentines = HUGE sales season. It can make or break the quarter. Relatable, relationship-centric creative that’s not over-the-top gross can take sales from so-so to STELLAR. Some brands’ Valentine’s creative is like throwing a hot dog down the hallway, coming nowhere close to touching our emotional core. Here, we’ll go all the way – past typical Valentine’s terminology and sealing the deal by flickering some candlelight on the human psychological needs of relationships.
So, if you desire something more than the typical Valentine words…
Fall in love
Indulge in a bevy of carefully crafted Valentine’s creative inspiration below.
What’s in a name? Terms for the Beloved
There are myriad ways we mere mortals refer to our significant other, more than just boyfriend/girlfriend. Married partners have terms of endearment that encompass hubby, wifey, and my rock. We’ve plotted ‘em all (well, most of them) on a scale from traditional to sweet to humorous and passionate. Marketers who opt for trendy, generational, or regional terms should tread carefully, being sure to dial in psychographic relationship persona qualifiers.
Sex Euphemisms and Double Entendres
Sex euphemisms are necessary for marketers to craft compelling copy without being downright explicit, which could get your ads disapproved. #ItsAllInTheTease To avoid a dishonorable discharge, we’ve cherry-picked the most common terms from over 400 sex euphemisms (I mean… if you’re curious 😉 ) and beyond.
|Netflix and Chill
Go(ing) all the way
Getting it in/on
Dipping the wick
Dancing in the sheets
Doing the deed
Hitting a home run
Skin on skin
Make the beast with two backs
Assault with a friendly weapon
Service of Venus
Rocking ‘n’ rolling
Rolling in the hay
Shucking the oyster
Doing the nasty
bumpin’ and grindin’
Adjective Affair – Seducing with Sultry Descriptions
Writing for romance requires a love affair with amorous adjectives to craft compelling and delightful descriptions to seduce the reader to double-click their own mouse.
Flirty Verbs to Ignite Desire
Along with adjectives, action verbs hold an underlying power thick in their grammatical meanings but also in their seductive intent. Igniting primal intrigue to drive the secretion of hormones that lead to clicks for passion, love, lust…
Motivations for Relationships
Don’t get so wrapped up in words to woo that you completely forget why humans engage in interpersonal relationships. Motivations for relationships go way beyond sex and support and are incredibly important for advertisers to understand to excel with creative.
- Sex, intimacy and physical satisfaction
- Affection – physical and verbal
- Emotional support/validation
- Experiential – learn, grow, enjoy life with partner, be a part of a team
- Control – to control or to give up control
- Support and to be supported
- Love and to be loved
Fundamentally, humans engage in relationships to fulfill the need of belonging. When it comes to a romantic partner they’re seeking to be reassured or find the answer to the question, “Can I be loved, wanted, desired, lusted after?” Which evolves to trust, “Can I trust this man/woman to continue to…” and the scariest of all, “can I… for the rest of my life.”
Romp in (Even) MORE Romance
Meant to be
Advertisers who write for the emotion behind the impulse, the need, the desire…. will see greater success than those who simply throw a few cliché Valentine’s words in copy with a CTA. So, sit back, pop a red bottle, snack on chocolates, and light some candles to get down and dirty writing winning Valentine’s creative with the above inspiration ;).