Disclaimer: AimClear is part owner of Buzz Frenzy
Small businesses are starting to realize the value of psychographic Facebook targeting to reach tight local audiences using huge data — yet for many, the time and resources it takes to truly create highly-targeted audiences that resonate with their product and brand can be overwhelming.
Buzz Frenzy is a tool that solves this problem, providing local, small businesses access to insanely precise psychographic audiences specific to their vertical — all within a 10-mile radius of their location.
The concept taps automation and the collective marketing power of many to the advantage of each individual. At a fraction of what it would cost to create and monitor the audiences themselves, small businesses can easily rock the Facebook marketing scene with an easy, highly effective local marketing tool developed for busy small business owners, regardless of available time or technical expertise. It’s as easy using your own personalized hashtag. In this example we’ll use #BuzzFrenzy.
Let us explain:
The Process Is Simple
Just sign up at buzzfrenzy.com, create your personalized hashtag, accept the connection to your Facebook business page, and start buzzing! Buzzing is as simple as posting to your Facebook wall as usual and including your personalized hashtag.
That’s it! It’s that easy. Hashtag #buzzfrenzy and continue about your day. From there, Buzz Frenzy detects your post and amplifies it to a pre-defined set of highly targeted prospective customers in your geographic region only.
And, these aren’t just any “highly-targeted prospective customers.” No, sir. These are AimClear highly-targeted prospective customers. Yep, that’s right! Local small businesses can now leverage AimClear’s strength in Facebook psychographic targeting just by using Buzz Frenzy!
Based on customer feedback thus far, the results are awesome. Audience reach and user engagement metrics from posts using the Buzz Frenzy service have exceeded expectations.
Whether you’re a small business owner looking for real results or an agency working with locally-owned businesses, it’s nice to see an uptick in user engagement metrics driven by such a small investment of media spend.
Automated Micro-Spend Budget Pacing
The concept is based on what I like to call micro-spend budget pacing.
Each time a post is buzzed, the app continuously recalculates media spend and dynamically paces spend in an attempt to distribute the selected plan’s media spend across the entire month. The net effect is a series of small micro-budgets attached to each ad created by the app when the #buzzfrenzy hashtag is used.
And the best part of all is that business owners are reporting a real jump in business.
“After we started using Buzz Frenzy in the middle of our slow season, we signed up more new customers than in the height of our busy season.”
— Christine Pfeiffer ZSTUDIO
Now that is local marketing success! If you’re a small business owner and are looking for real Facebook marketing results without breaking the bank or your lifestyle, the right tool can help.
Want more information? Check out the Buzz Frenzy site!