At SMX Social in Las Vegas last week, aimClear’s Online Advertising Director, Manny Rivas, interviewed Colleen Simpson, Senior Media Manager at Pearson, a leading educational services company. They discussed strategies to support business objectives through PPC, for both large and small brands. Ultimately, PPC managers should start with the end in mind and have conversations with business stakeholders to understand objectives. Colleen’s take ranges from classic technicality to fresh perspectives.
Watch the video to understand how Colleen recommends marketers manage PPC accounts in this day and age. Enjoy!