Giving Up My @aimClear Twitter Account? #OMG! But WHY, Marty?

Posted in Aimclear, Marty Weintraub, Twitter

Could it be true? Beloved Tweeps: Like many entrepreneurs, I started my personal Twitter account, @aimClear, AS the company-when we were a very small company.  There was not very much difference between aimClear (the company) and Marty Weintraub (the guy).

Back in 2008, our second year, I could not have imagined how quickly aimClear would grow.  Now, @aimClear is SO much more than just “Marty Weintraub.” With nearly 30 employees, offices in two cities, multiple Inc. 5000 awards, a very sharp CEO, a talented internal marketing team and a legion of skillful community moderators on staff, it’s time to recognize reality.  @aimClear should really be turned over to aimClear and become our official company profile. As such, we’ve modified the profile semantically to rank in search engines for the company name, not “Marty Weintraub.”


When we post, as a company in social media, the on duty community moderator will sign the posts. For instance, if  Kevin Watterson is handling the profile, he’ll close each tweet with ^kw. Erica Melchior’s signature will be ^em. If I tweet, you’ll see ^mw, etc.

Stepping away from being the public social media face of aimClear does not mean I’m disengaging; far from it. I’ve been pouring myself into growing aimClear’s marketing products, to such a great extent that there’s barely time to Tweet, handle aimClear’s Facebook page, Google+ and LinkedIn profiles.  In fact, turning our social profiles over to internal marketers means, as a company, we’ll offer up a LOT more.  I think you’ll be excited at the editorial value aimClear’s grown-up marketing team will bring to our company profiles.

My dear Twitter followers, you mean MUCH more than follower-statistics to me. Most of you are friends and associates, collected over the years whilst traveling the world. You know who you are. You’re the amazing audiences I’ve had the privilege of sharing with, from conference podiums in Australia, Iceland, San Francisco and London.  You’re the thought leaders and speakers we’ve learned so much from. You’re my treasured friends, confidants, mentors, industry associates, bloggers, pundits and marketing genius pals.  You’ve illuminated my life, brought the latest industry news, shared your families and brought immeasurable joy.

You’ll still find me speaking, blogging, sharing and traversing the social media interwebz.  I’m keeping my personal LinkedIn and Facebook profiles. Stepping away from our corporate social profiles will hopefully afford me time to respond to the many inquiries that have backed up over the last few months.  I’ll continue to use my personal Facebook account for personal matters.  I’ve parked @martyweintraub and may actively use Twitter again at some point in the future.

Like many businesspersons, I opened my Twitter account, @aimClear, when we were a small company.  There wasn’t much differentiation between aimClear and Marty. aimClear has taken on a life of its own, with a beating heart and legs that run fast.  Sure, I’m a little sad but a lot excited to give up my Twitter profile that has meant so much to me over the years. Thank you for following aimClear and me. I love you. See you on the Interwebz, lovely tweople.

  • Stephanie Sammons

    Marty I’m so glad you shared this! I’ve grappled so much with the same issue. Currently run both my personal and company Twitter accounts. I wish I could combine them :). At some point, I’ll be faced with the same decision!


    • Marty Weintraub

      Your comment warms my heart. Yeah, giving up reach is an amazing thing. No reach, what if I get made at a product and want weight? Do I use the company profile? Can I be more snarky in my little personal twitter account? Anyway, thanks for reaching out. 🙂

  • Sha Menz

    “I’ve parked @martyweintraub and may actively use Twitter again at some point in the future.”

    Well as twitter-centric as I am, this shifted my world on its axis 🙁

    LinkedIn request incoming Mr Weintraub…

    I still need some Marty in my life!

    • Marty Weintraub

      Sha, thanks <3. It's kind of hard not to tweet. I look forward to getting the LI. I have about 2 full days work to do in my LinkedIn account.

  • Derek Edmond

    Makes a lot of sense Marty. I’m sure we’ll see you return to dazzle us on Twitter again soon enough!

    • Marty Weintraub

      Thanks Derek, Hope to see you when I’m in Boston for the Inc. Magazine/Bing Webmaster Roadshow :).

  • Streko

    You missed the best part of the story, when I called you back around 2007ish and said “Marty, you gotta start using twitter. It’s going to be a great marketing tool.”


    • Marty Weintraub

      Ah, yes, it’s true. I went kicking and screaming. It’s was the second time you inspired me to dive into a channel with full heart. The first was FB Ads :). Great to hear from you Streko.

  • Lisa Buyer

    Great job Marty! 🙂 This post was purrr-fect Social PR!