Posted by Manny Rivas on June 9th 2009 in SEO, SES Toronto | Be the first to comment!
Don’t cut corners on your site’s foundation! Information architecture is an important part of a site’s performance and should be addressed from the very get-go of development. Many existing websites could benefit greatly if their content was only properly organized, labeled and prioritized.
This SES Toronto session Information Architecture, Site Performance, Tuning and SEO offered attendees classic methods to greatly increase site performance, while making navigation easier for users and search engines alike. Read the rest of this entry »
Posted in SEO, SES Toronto | No Comments »
Posted by Matt Peterson on June 3rd 2009 in Google, SMX Advanced | 27 comments
Let’s get this out of the way: Matt Cutts is the head of Google’s web spam team. He is perceived as a rock star in the industry and everywhere he goes he is a followed by a giddy horde of search marketers. SEO trends and techniques live and die by the words of the affable Mr. Cutts.
Yet there remains a healthy degree of skepticism and about Google’s advice. At the end of the day, the various teams at Google are doing what’s best for Google’s search users, which is not always best for an SEO’s clients.
Continuing the SMX Advanced tradition, Matt was kind enough to sit down with Danny Sullivan once more to take on audience questions in a You & A with Matt Cutts. Read the rest of this entry »
Posted in Google, SMX Advanced | 27 Comments »
Posted by Nam Provost on December 12th 2008 in SES Chicago 2008, Usability | 4 comments
As snow flew sideways on the chilly frontier, SES Chicago 2008 participants waited to be regaled yet again with insight and information. Eisenberg did not disappoint.
This session focused on shifting the mindset from “Pay Per Click” to “Pay Per Conversation.” Clearly it is imperative to remain cognizant of the current state of the economy, where every click and hence every dollar matters.
Every click is a potential customer trying to engage you and their choices are limited. Will the customer continue the dialogue through to a purchase funnel or will they bounce immediately off your landing page? In order to continue the conversation, the value of the product and service needs to be demonstrated.
This session helped identify missed conversations and then how to woo them back. The introduction was given by Anne Kennedy, Managing Partner & Founder, Beyond Ink. Presenting valuable insight was Bryan Eisenberg, Co-founder, Future Now Inc. Read the rest of this entry »
Posted in SES Chicago 2008, Usability | 4 Comments »
