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With the plethora of social media platforms available, small businesses can acquire loyal customers, gain valuable insight and boost business by getting involved. Small companies with smaller budgets can still benefit by freely tapping into the world of social media. SES NY Day Two session, “Small Voices, Big Impact: Social Media for the Little Guy”,… Read More
Periodic, if not constant, change in search marketing is a certainty. Proof positive is that “Google” didn’t even exist 10 years ago and is accepted in the vernacular as a verb (“She “Googled” this or that”). The growing use of online media provide new avenues for searchers. Watch for the changes, and always ask yourself,… Read More
Twitter and cell phone text messaging (<= 140 characters) have us expressing ourselves in sound bytes, sharpening our writing chops and communicating more whilst using many less words. It’s nothing short of cultural revolution, as our increasingly plugged-in populace evolves to more succinct communication. In my opinion this efficiency serves to counter ever-escalating online cacophony.
Greetings from Danny Sullivan’s Keynote address from SMX West. I’d just like to take a minute and invite everyone, @SMXWest or not, to join the Twitter Table pal-around. It takes place at lunch today, Noon-1:15pm(1 hr 15 min). It seems to me that a Twitter lunch here can (and will) include folks from EVERYWHERE! Does… Read More
While classic keyword research counts phrase permutations users search for, Buzz Pocket Mining measures the individual and community-wide social graph. The good news is, incredibly powerful BPM tools are totally free! “Social graph” simply means categorizing definable pockets of members’ participatory chatter as folks interact, share content, make friends and live lives together. Often expressed… Read More
