Posted by Marty Weintraub on September 21st 2009 in Google | 10 comments
I had a near out of body-real-time SMS/search/tweet experience last night interacting with our attorney, Laura. (No, the picture’s not Laura.) She’s in Manhattan to attend the Social Media Risks and Rewards legal conference, and pinged me to quick-search for information about a ruckus she was observing outside the famed Waldorf Astoria.
Our innocent little text exchange and my ensuing searches (illustrated later in this article) make it entirely clear there’s a radical new type of query intent (what users’ are looking for): situational. It turns out Google’s not adept at some situational searches which, to some minds, leaves them vulnerable to services like Twitter in a substantial segment of emerging search inventory. Read the rest of this entry »
Posted in Google | 10 Comments »
Posted by Merry Morud on August 14th 2009 in Social Media | Be the first to comment!
photo credit: SkitterzPRO
Today’s panel at SES San Jose had a lively round table discussion on the ethics of white hat vs. black hat practices in social media. The outstanding cast of speakers featured (the never ghoulish) Lee Odden CEO of TopRank Online Marketing, Beth Harte Principal of Harte Marketing, Chris Bennett president and founder of 97th Floor and the notorious Dave Snyder co-founder of Search & Social.
The bottom line is- don’t be stupid, consumer trust is sacred and they can smell BS from a mile away.
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Posted by Merry Morud on August 14th 2009 in Blogging, Social Media | Be the first to comment!
Just because you have 20,000+ followers doesn’t mean your Twitter feed is successful. Rebecca Lieb, Li Evans and Jennifer Slegg- the lovely and intelligent panel of SES San Jose’s “Extreme Makeover: Live Twitter & Blogging Clinic” session took audience volunteers’ Twitter and blogs and ever so kindly tore them to shreds. Warning: bad Twitter practices below (and some awesome advice).
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Posted in Blogging, Social Media | No Comments »
Posted by Lauren Litwinka on June 17th 2009 in Twitter | 12 comments
Six months ago, I was a complete tweet-novice. I heard people on the street saying, “Twitter is just a narcissistic portal in cyberspace where social butterflies on steroids and self-proclaimed web-celebrities can self-indulgently broadcast their personal agenda to the world (so long as it’s under 140 characters).”
For a while, I was one of these skeptics. I didn’t understand Twitter and doubted it had much to offer, something I regularly heard from friends, clients and family. Read the rest of this entry »
Posted in Twitter | 12 Comments »
Posted by Marty Weintraub on May 6th 2009 in Blogging, Social Media, Twitter | 6 comments
The social Internet is about conversations that propagate virulently and index at various speeds. Twitter, the fastest feed community of all, can be easily leveraged to “proof” marketing concepts for slower social channels the same way SEOs use PPC (pay per click) to prove organic landing pages.
Read on for a tactical starting point to use Twitter’s flashpoint sharing environment to test your linkbait, promotional messages, calls to action, friend-making and branding. Read the rest of this entry »
Posted in Blogging, Social Media, Twitter | 6 Comments »
