Posted by Lauren Litwinka on April 30th 2010 in Community Manager, Social Media, reputation managment | 7 comments
Whether you’re talking about sex, singing, or social media, it’s a fact of life: people don’t like to hear they’re “doing it wrong.” But when it comes to tweeting– a communal activity that’s constantly expanding in both significance and scope– how can you define what’s right? Everyone and their mother has an opinion about what it means to “use Twitter correctly,” particularly for businesses. Since Twitter is so versatile, the types of brands who use it so diversified, the debate about right versus wrong becomes more of a quest just to not be an oblivious jackass. Read the rest of this entry »
Posted in Community Manager, Social Media, reputation managment | 7 Comments »
Posted by Laura Weintraub on October 11th 2009 in Rants, Social Media | 3 comments
photo credit: Nick J Webb
Whether dealing with a Twitter avatar, teenager, office associate you see each day, ex-boyfriend or StumbleTrolls, resorting to ugly name-calling is counter productive. Because social media amplifies physical life and vice a versa, it’s doubly important to be civil.
A review of the daily news and subsequent social media buzz highlights how damaging rhetoric flares between physical and online channels. Read the rest of this entry »
Posted in Rants, Social Media | 3 Comments »
Posted by Marty Weintraub on September 21st 2009 in Google | 10 comments
I had a near out of body-real-time SMS/search/tweet experience last night interacting with our attorney, Laura. (No, the picture’s not Laura.) She’s in Manhattan to attend the Social Media Risks and Rewards legal conference, and pinged me to quick-search for information about a ruckus she was observing outside the famed Waldorf Astoria.
Our innocent little text exchange and my ensuing searches (illustrated later in this article) make it entirely clear there’s a radical new type of query intent (what users’ are looking for): situational. It turns out Google’s not adept at some situational searches which, to some minds, leaves them vulnerable to services like Twitter in a substantial segment of emerging search inventory. Read the rest of this entry »
Posted in Google | 10 Comments »
Posted by Merry Morud on August 14th 2009 in SES San Jose 2009, Social Media | Be the first to comment!
photo credit: SkitterzPRO
Today’s panel at SES San Jose had a lively round table discussion on the ethics of white hat vs. black hat practices in social media. The outstanding cast of speakers featured (the never ghoulish) Lee Odden CEO of TopRank Online Marketing, Beth Harte Principal of Harte Marketing, Chris Bennett president and founder of 97th Floor and the notorious Dave Snyder co-founder of Search & Social.
The bottom line is- don’t be stupid, consumer trust is sacred and they can smell BS from a mile away.
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Posted in SES San Jose 2009, Social Media | No Comments »
Posted by Merry Morud on August 14th 2009 in Blogging, SES San Jose 2009, Social Media | Be the first to comment!
Just because you have 20,000+ followers doesn’t mean your Twitter feed is successful. Rebecca Lieb, Li Evans and Jennifer Slegg- the lovely and intelligent panel of SES San Jose’s “Extreme Makeover: Live Twitter & Blogging Clinic” session took audience volunteers’ Twitter and blogs and ever so kindly tore them to shreds. Warning: bad Twitter practices below (and some awesome advice).
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Posted in Blogging, SES San Jose 2009, Social Media | No Comments »
