ARCHIVE
To celebrate the opening of our St. Paul office, we decided it would be super cool to profile local public relations players in our (new) second hometown. After all, we’re neighbors now, and there’s not much more of an Internet fishbowl than the PR community. There will be plenty of time for y’all to get to… Read More
By now, you’ve probably caught wind of this thing called “Facebook Places.” In fact, unless your entire last week was consumed by SES San Francisco or Affiliate Summit you may have read, with bated breath, live blog coverage from Facebook HQ in Palo Alto, CA. It was there CEO Mark Zuckerberg addressed a crowded room that,… Read More
Hi, hello and welcome to #SESSF, aka Search Engine Strategies San Francisco! Day 1 started off with a kickass keynote by Kodak’s former “Celebrity CMO,” Jeffrey Hayzlett. Conference attendees who might have seen Jeff rev up crowds at various #140conf (140 Character Conference) events in the past were fully expecting a presentation dripping with animation,… Read More
Earlier this summer in Facebook SEO Ranking Factors, 2010 Study Results, we explored the mechanics of Facebook search and theorized about the different ranking factors that make X page climb above Y group, Z event, and Q person in the organic SERPs. We noted that one of the most influential spaces in Facebook Search is… Read More
aimClear’s demographic research product includes social media influencers from a number of channels ranking from Facebook and YouTube to forums. We then challenge Community Managers to take these “friend leads” and convert them to organic friends over 3-5 days, at a “cost per friend lead” calculated from how much time the friend-conversion takes. This post… Read More
