aimClear Search Marketing Blog

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In 1996 while employed as a CBS affiliate’s Creative Director, our team built the community’s first television station website and started publishing daily news show scripts. It was pretty amazing  stuff. The white paper to station management to procure our initiative’s budget, was that “broadcast television could become minimized or obsolete in light of changing publishing paradigms” and that the station should hedge its bet by “targeting newspaper customers now” by early adoption of the Internet which was “going to become the millennial printing press.” Read the rest of this entry »

Crowds have gathered on street corners since the dawn of humanity to share information, love, indignation, politics and every other type of interaction. A lot of good and plenty of damage was done to brands below the radar.

Now the clout of  engaged social media users is affecting reputations on and offline. Three of four Americans are involved in social media, yet there are still a surprising number of CEOs who aren’t ready to allow their customers a corporate-hosted public voice. Read the rest of this entry »

@LeeOdden is a consensus thought leader-SEO Agency owner focused on the stunning convergence of PR, social media and SEO. Business, agency, fellow speaker, conference organizer or client–these answers regarding search, social, evolution and agency training are are recommended reading.

Read back through TopRanks’s respected blog. It’s clear Lee Odden saw this future on the horizon…about 3 years ago. Gracious and brainy, he’s an approachable SEM industry personality, a fixture on the national search marketing conference scene and (for the most part) unaffected.

So far as we’re concerned, Lee’s one of the early SEOs who wrote the book on corporate use of feeds, inventoried digital assets, blog powered online media rooms, truly valuable content, empowering communities and other SMO cornerstones. Read the rest of this entry »

Over the past 2 years, the relatively close knit blog universe has exploded in a massive confluence of social expression and corporate reaction. A cottage industry of owner-operators, trawling social media on behalf of themselves and others, has cropped up in lofts, dorms, agencies and iPhones.

These are the new social media Community Managers and corporate is clearly looking. This post offers a granular look at crucial skills, essential duties and a job description for the CM role. Read the rest of this entry »

This is my last session at SES NY today and it’s a winner.  “Wpromote Workshop: 8 Things You Aren’t Doing That Will Boost Your SEM Results” was a WOW.   Follow the advice if you want results.

There was a little bit of everything for the throngs of professionals flocking to our industry and old pros alike.  The session was co-presented by Wpromote colleagues Michael Mothner, Founder & CEO and Michael Stone, Vice President of Sales & Strategy.  Michael and Michael gave real-life examples and told secrets to beating the competition. Read the rest of this entry »

With the plethora of social media platforms available, small businesses can acquire loyal customers, gain valuable insight and boost business by getting involved. Small companies with smaller budgets can still benefit by freely tapping into the world of social media.

SES NY Day Two session,  “Small Voices, Big Impact: Social Media for the Little Guy”, consisted of presentations from Jennifer Evans Laycock, Director of Social Media,  SiteLogic and Tim Kendall, Director of Monetization for Facebook with a Q&A in between.

Additional members of the panel included: Amber Naslund, Director of Community, Radian and Christina Kerley, Marketing Specialist, ckEpiphany.  How do you do it?  What should you do?  These and other answers to the question about whether or not size really does matter. Read the rest of this entry »

More and more companies are meeting the sexy social media scene with open & loving arms, and rightfully so. Social media is an easy way for brands to distribute content, openly engage an audience and showcase their charming personality.

This SES New York 2009 session will take a look at a few companies on top of their game and the social media tools they use to pimp their brand. Read the rest of this entry »

The ever increasing popularity of social media sites YouTube, Flickr, Twitter and Facebook  reveal the necessity for brands to  connect with their customers in these arenas. This SearchEngineStrategies New York session will touch on  advanced tips for increasing online brand awareness & brand equity protection in a shaky economy.

Read the rest of this entry »

While classic keyword research counts phrase permutations users search for, Buzz Pocket Mining measures the individual and community-wide social graph. The good news is, incredibly powerful BPM tools are totally free!

“Social graph” simply means categorizing definable pockets of members’ participatory chatter as folks interact, share content, make friends and live lives together. Often expressed by a tag cloud, Buzz Pockets are how we index topical interests, as expressed by users. Read the rest of this entry »

photo credit: Gandalfar
In distributing content, it’s possible to increase posts’ propensity to go hot in social channels, simply by publishing correctly to social distribution networks built amongst individuals in your organization.

Publishing “correctly” means, when pressing the CMS “publish” button, your message instantly touches hundreds, thousands and potentially millions of similar-minded folks all over the world. Read the rest of this entry »