aimClear Search Marketing Blog

By now, you’ve probably caught wind of this thing called “Facebook Places.” In fact, unless your entire last week was consumed by SES San Francisco or Affiliate Summit you may have read, with bated breath,  live blog coverage from Facebook HQ in Palo Alto, CA. It was there CEO Mark Zuckerberg addressed a crowded room that, according to Greg Sterling, resembled “a wedding or luau [rather] than a press conference.” Right. That’s creepy-ominous enough.

If by some chance you’re living under a rock and have not heard of Facebook Places, here’s a 140 character summary: Facebook Places allows users to share their location & the location of their friends by “checking in” at places via an iPhone app. To paraphrase general feedback from social circles: “So… basically, it’s just like Foursquare.” Maybe so. Maybe no. Regardless, the unveiling of this possibly game-changing platform certainly warrants a closer look.

In an effort to help provide just that, we compiled a list of 57 recently-published posts about Facebook Places– from launch coverage to field guides, privacy warnings to tactics on how biz owners & marketers can capitalize on the functionality.  Read on for the complete link roundup. Read the rest of this entry »

In a world where 140 characters can make or break a brand, where customers expect instant gratification 24/7, there’s little (if any) time for self-doubt or antiquated mindsets when it comes to marketing your company. You’ve got to study up, spread your wings and soar into action– armed with an iron-clad PR strategy advised and amplified by search and social media.

The Search, PR and the Social Butterfly session at #SESSF looks to deliver informative insight & tactical takeaways, featuring  Lisa Buyer, President & CEO, The Buyer Group, Sally Falkow, President, PRESSfeed, Brett Tabke, CEO, WebmasterWorld, Kristjan Mar Hauksson, Founder and Director of Search & Online Communications, Nordic eMarketing, and moderator Susan Bratton, Co-founder, Personal Life Media. They were set to talk about the more contemporary alternatives to traditional press kits and media lists,  as well as best practices for optimization and feed syndication, and the audience was ready to learn. Read the rest of this entry »

Hi, hello and welcome to #SESSF, aka Search Engine Strategies San Francisco! Day 1 started off with a kickass keynote by Kodak’s former “Celebrity CMO,” Jeffrey Hayzlett. Conference attendees who might have seen Jeff rev up crowds at various #140conf (140 Character Conference) events in the past were fully expecting a presentation dripping with animation, insight, and a fresh dose of mild vulgarity. Jeff did not disappoint. This go-round, aimClear live-tweeted the keynote. Read on for a transcript of the goods– lumped together by categories, themes and takeaways.

Read the rest of this entry »

B2B, B2C…B2 anything, every marketing department would love to somehow crack the social media code. Be it by content marketing, participation in Twitter, YouTube, Facebook, LinkedIn, FourSquare, Flickr, Digg, Delicious, etc… invariably, the conversation turns to the same question: “What are we going to do and who’s going to actually execute on this every day at the office?”

Then comes the obligatory: “How are we going to measure it?” and, “When will we set business goals?” or, “Are we just doing this for the hell of it ‘cause everybody else does?” All are reasonable questions. This post offers time-tried blueprints for building out a social media marketing plan, while empowering data-driven, KPI-oriented community managers. Read the rest of this entry »

Facebook doesn’t just mess around with users regarding privacy. They’ve taken the liberty to effectually raise one of our client’s daily cash expenditures nearly 5X…without asking. Amplifying the confusion of the whole thing is that Facebook did this on a weekend, when they mostly likely know average, responsible marketers are probably not eagle-eying their campaigns.

One person might say Facebook doesn’t just make us advertisers bend over, they dig their hands into our pockets.

Read the rest of this entry »