aimClear Search Marketing Blog

Good morning New York! The sun has not risen outside my Herald Square Mid-Town hotel, though the city’s morning energy radiates  outside for miles.  It’s autumn in New York and that means SMX East,  one of our favorite annual search marketing conferences.

Freshly recovered from last night’s Clix/aimClear SchmoozeFest (thanks to Dave & Buster’s),  this morning it’s time for serious business…2 speaking assignments on the Social Media Track.  Here’s my speaking schedule today: Read the rest of this entry »

Greetings from CalTrain, heading from Santa Clara to San Francisco Station. After client meetings today in umm …Napa, we’ll be returning to the Santa Clara Convention Center tonight to kick off SMX West 2009.

Regarded as a premiere search marketing conference industry conclave, ‘West promises to be jam-packed with vital information, camaraderie, networking and serious fun. As the sun rises and my  train rumbles through the Mountain View Station, here’s a run down of don’t-miss aimClear SMX highlight activities, including private party information. Read the rest of this entry »

In an wild-west environment replete with social media carpetbaggers, content theft and predatory jerks, qualifying search consultants can be challenging for clients.  Amongst other means, we’ve settled on a holistic strategy to prove advice we offer.

As part of our services we proactively lead clients to search marketing conferences and thought leaders. Think how much confidence this empowering ethic requires.

SEM customers tend to be hands-on kind of folks. They ask great questions, get excited, wish they knew more and are afraid of what they don’t understand. Read the rest of this entry »

They don’t talk about butterflies, candy ass theories and granola bars here. You get the impression that these alt.news used-to-be geeks are delightfully modest, after systematically bringing the known marketing-universe to its knees over the last 10 years.

Having sprung forth from IRC, NewsGroups, Pine, BBSs and nightly modem buzz–PubCon is all about science, social engineering, huge business, perpetual evolution and a driven sense of humor. Rock on geeks and phreaks…rock on! Read the rest of this entry »

David Szetala (Clix Marketing) and I invite you to the semi-regular aimClear/Clix SchmoozeFest, an intimate gathering next week during SMX East in New York City.

The timing is perfect (TUESDAY, OCTOBER 7TH 5 P.M. UNTIL 7:30 PM) as we’ll hang right across the street and immediately before the spectacular (and significantly higher-budget) Webmasterradio.fm Search Bash. Read the rest of this entry »

This week I’ll have the distinct pleasure of speaking at SMX Local/Mobile San Francisco 2008. With an estimated half a trillion dollars in sales tallied offline in 2007, the holidays are coming up fast.

Why quote offline conversion metrics? Well, with America teetering on recession, understanding the local/mobile space is crucial for any business because search is often utilized by customers for research followed by offline purchase. If you can be in the Bay area July 24th and 25th, we highly recommend you attend. Read the rest of this entry »

Friends, we’re pleased to announce that aimClear will co-host an early second night stealth cocktail gathering in Seattle with our pals from Clix Marketing. Proprietor, PPC expert and all around good guy David Szetela and I will entertain those invited.

There’s no charge to attend and the early start leaves plenty of time for other parties you may have planned for later. We invite you to kick off the evening with us.

To receive an official aimClear/Clix invitation, in the form of coveted “Clix Orange” wristbands, just ask me personally or stop by the Clix Marketing booth on the SMX exposition floor. Here are the specifics: Read the rest of this entry »

Last Thursday in his post “Got A Great Organic SEO Tip? Pitch & Go To SMX Advanced!” Danny Sullivan, Editor-in-Chief, Search Engine Land, issued an invitation for “great” SEO tips.

The contest (Sphunn here) was intriguing to us because (a) I was already going to attend the conference on media credentials to cover & (b) I’m speaking @ SES Toronto later this month (along with several SMX Advanced speakers) and already have a couple of majors under the belt this year.

Friday we submitted ideas to Greg Boser (per SEL instructions) and were fortunate to receive an invitation to fill the 6th and final speaker slot for the “Give It Up” session on the last day. Thanks to SMX and Third Door for the invite. Read the rest of this entry »