Sweet Scoop: aimClear® Facebook Marketing Intensive,#SMX Advanced

Posted by Lauren Litwinka on June 3rd 2011 in Community Manager, Facebook Advertising, Facebook Demographic Research, SMX Advanced, Social Media, Social Media Marketing, Speaking Engagments | Be the first to comment!

Well friends, it’s that time of year again. SMX Advanced is all set to take place in soggy lovely Seattle next week, June 7-8, and we’re just stoked. The aimClear team is heading westward to participate in this hallmark event– Lauren (yours truly) will be churning out live coverage (via @beebow) and full write-ups right here in aimClear blog, and our own Marty Weintraub (@aimClear) will storm the stage at 10:30 am PST on Wednesday, June 8 to tag-team the Facebook Ads, Meet Search Ads panel.

SMX Advanced means two days jam-packed with top-shelf sessions, but even when the main event wraps up, we’ll rest easy knowing there’s still a ton of awesomesauce in store. aimClear’s Facebook Marketing Intensive Workshop is back on the SMX landscape, and we’re looking forward to hosting marketers for a full day of soup to nuts training in all-things Facebook. From organic optimization hacks to paid Facebook advertising, and harnessing Facebook’s massive online community to achieve KPIs, it’s an all-you-can-eat brain chow buffet. Read on for a closer look at what we’ll be serving up… Read the rest of this entry »

The Art of #PPC Poetry: Joe Kerschbaum Interviewed

Posted by Lauren Litwinka on May 31st 2011 in Interviews, SMX Advanced | Be the first to comment!

Joseph Kerschbaum, Director of Client Services at Clix Marketing, is a familiar face on the search marketing landscape, both at mainstream conferences and in noteworthy trade publications a la Search Engine Watch, Website Magazine, and Visibility Magazine. One of the most fascinating elements he brings to the PPC table is a background in creative writing; Joe’s a published poet, and that serious grip on the mechanics of the English language gives him a unique edge in the ad copy department.

A week outside of SMX Advanced, aimClear shared a casual Q&A with Joe, who’s also heading west to speak at this Seattle-hosted event. Read on for the full scoop. Read the rest of this entry »

Online Marketing Contracts: Opening the Kimono

Posted by Dana Lookadoo on June 9th 2010 in Contracts | Be the first to comment!

On day one of SMX Advanced Seattle, the contract kimono was officially opened. Yeah, baby! ThirdDoor Media Partner & President, Chris Ewell moderated the first session of the Business Issues Track, which featured speakers Marty Weintraub, President, aimClear, Will Scott, President, Search Influence and Lisa Williams, President, MEDIA forte marketing.

The trio of seasoned panelists tackled everything from scope fundamentals to legal and liabilities. Read on for full coverage of the session and an illuminating peek beneath the contract kimono… Read the rest of this entry »

Good Morning SMX Advanced, Seattle 2010!

Posted by Marty Weintraub on June 8th 2010 in Uncategorized | 1 comment

The sun has barely risen over downtown Seattle and, uncharacteristically, there’s not a single cloud in the 5:30 AM sky. Elliott Bay and Mount Rainer are just visible, peeking between architecturally diverse city buildings, highlighted in contrast by Northwest Pacific morning sun.

The view from my 31st floor downtown Westin hotel room is nothing short of stunning. Good morning, Seattle. It’s great to be back for SMX Advanced 2010.  In a few short hours I’ll have the pleasure of speaking here for the third year in row and then again tomorrow.  Man I love my job! Read the rest of this entry »

SMX Advanced London! On aimClear 2010 Speaking Tour

Posted by Marty Weintraub on May 15th 2010 in aimClear | 1 comment

3 of a kind

aimClear is pleased to announce that our very own Merry Morud will join me on the podium at SMX Advanced London: 17 & 18 May, 2010, Grand Connaught Rooms, Covent Garden. We’ll be co-presenting on the Social Media Track “Killer Facebook Marketing Tactics” session.  It will be an honor to once again join Moderator Chris Sherman, Executive Editor, Search Engine Land on the big stage. Our panel also will feature  Marco Corsaro, Managing Director, 77Agency, Guy Levine, CEO, Return On Digital. We look forward to a robust and stimulating session. Read the rest of this entry »