Online Marketing Contracts: Opening the Kimono

Posted by Dana Lookadoo on June 9th 2010 in Contracts, SMX Advanced 2010 | Be the first to comment!

On day one of SMX Advanced Seattle, the contract kimono was officially opened. Yeah, baby! ThirdDoor Media Partner & President, Chris Ewell moderated the first session of the Business Issues Track, which featured speakers Marty Weintraub, President, aimClear, Will Scott, President, Search Influence and Lisa Williams, President, MEDIA forte marketing.

The trio of seasoned panelists tackled everything from scope fundamentals to legal and liabilities. Read on for full coverage of the session and an illuminating peek beneath the contract kimono… Read the rest of this entry »

Good Morning SMX Advanced, Seattle 2010!

Posted by Marty Weintraub on June 8th 2010 in SMX Advanced 2010 | 1 comment

The sun has barely risen over downtown Seattle and, uncharacteristically, there’s not a single cloud in the 5:30 AM sky. Elliott Bay and Mount Rainer are just visible, peeking between architecturally diverse city buildings, highlighted in contrast by Northwest Pacific morning sun.

The view from my 31st floor downtown Westin hotel room is nothing short of stunning. Good morning, Seattle. It’s great to be back for SMX Advanced 2010.  In a few short hours I’ll have the pleasure of speaking here for the third year in row and then again tomorrow.  Man I love my job! Read the rest of this entry »

SMX Advanced London! On aimClear 2010 Speaking Tour

Posted by Marty Weintraub on May 15th 2010 in SMX London, aimClear | 1 comment

3 of a kind

aimClear is pleased to announce that our very own Merry Morud will join me on the podium at SMX Advanced London: 17 & 18 May, 2010, Grand Connaught Rooms, Covent Garden. We’ll be co-presenting on the Social Media Track “Killer Facebook Marketing Tactics” session.  It will be an honor to once again join Moderator Chris Sherman, Executive Editor, Search Engine Land on the big stage. Our panel also will feature  Marco Corsaro, Managing Director, 77Agency, Guy Levine, CEO, Return On Digital. We look forward to a robust and stimulating session. Read the rest of this entry »

Is Everything You Know About SEO Wrong?

Posted by Matt Peterson on June 4th 2009 in SEO, SMX Advanced | 11 comments

seo-ranking-factors-in-20091

Do those old H1 tags still work? Actually word’s out, they don’t really count much anymore for SEO. Does quantity, power or diversity of inbound links take the hill for search engines ranking pages algorithmically for keywords? Actually, correlation data indicates that link diversity is a factor which has become more important.

SEO Ranking Factors in 2009 at SMX Advanced 2009 was a classic shredding session, originally blossomed from a session pitch submitted about “attainable SEO”. The esteemed panel was comprised of Rand Fishkin (SEOmoz), Laura Lippay (Yahoo), and  Marty Weintraub (aimClear). Danny Sullivan, Executive Editor of SearchEngineLand moderated. Read on for a  summary of which state-of-the art SEO ranking factors still work… and which page, site and keyword attributes are dead by the side of the road. Read the rest of this entry »

SMX Advanced [Holistic] Keyword Research

Posted by Matt Peterson on June 2nd 2009 in Keyword Research, SMX Advanced | 2 comments

smx-advanced-keyword-research

SEO’s cut their teeth in the keyword research process. The first few months of an SEO’s development is often spent in the “saltmines” researching and testing nearly endless variations of words and phrases in Keyword Discovery, Wordtracker and Google’s keyword tool. Are users searching for “trash cans” or “trash bins”? Read the rest of this entry »