aimClear® Search Marketing Blog

photo credit: Nick J Webb

Whether dealing with a Twitter avatar,  teenager, office associate you see each day, ex-boyfriend or StumbleTrolls, resorting to ugly name-calling is counter productive. Because social media amplifies physical life and vice a versa, it’s doubly important to be civil.

A review of the daily news and subsequent social media buzz highlights how damaging rhetoric flares between physical and online channels. Read the rest of this entry »

There was a palpable hush in our aimClear rotunda office yesterday afternoon as, *gasp,* I finally caved personally to incorrect usage of of the initials “SEM” to humor our PPC client. Sadly in this wacky world of nearly indistinguishable acronyms, abbreviations and cryptic terms there’s a colloquial tragedy afoot. Even the New York Times got SEM wrong. Read the rest of this entry »

A new client asked us to assemble content selections from this blog, which might serve as a starting place for first corporate SMO meanderings and shed light on aimClear’s philosophies.

He suggested I choose my own favorites, which made researching posts a fun exercise amongst our hectic production schedule.

As you might guess, most SMO clients do not want their advertising agency to publicize case studies.  However, these posts are reflective of our ethics, strategic patterns and share tactics as applied to (& reported from) actual client-files. Read the rest of this entry »

[Editor's note: This post is our continued dissemination of content from this week's SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Todd Mintz:]

With social media marketing, people are part of the marketing process once again. This SES San Jose 2008 session explained the history of SMO (social media marketing) and how savvy pros use this new reality to promote their brands and products. Read the rest of this entry »

Ever wonder why your LinkedIn profile ranks (dangerous word) well in Google results for your name? There’s plenty of dialog in the SEM community regarding SEMs exploiting the high organic value of well-constructed social media profiles, especially those developed and nurtured in mainstream communities like Twitter, StumbleUpon, Digg, LinkedIn and about 50 other consensus-worthy niche sites.

The tactic is time consuming, requires committed writers truly savvy to social media etiquette and can be highly effective. Google rewards active social community members so well constructed social media profile-plays can be organic ranking machines. These techniques represent yet another fascinating intersection of SEO (natural search), social media and PR. Read the rest of this entry »