A search marketing blog for advertising agency, in-house & PR professionals
Today on the Social Media Track at Search Engine Strategies San Jose, I attended “Facebook Ads: Reaching Prospects Earlier In The Decision Cycle” with Sarah Smith (Manager of Online Sales Operations for Facebook). She helped guide advertisers through successful implementation of their ad model. Read the rest of this entry »
SES Chicago 2008 was a wonderful experience for our team and it was great for them to meet so many friends in person.
I’m uber-proud of Nam, Peter, Manny and Marc for their hard work, thoughtful and detailed session coverage. Thanks to our buddies at Search Engine Strategies and Search Engine Watch. Here’s a sign-off & roundup of their posts from SES Chicago 2008. See ya’ll @ SES NYC 2009! Read the rest of this entry »
[Marty note: This interview has a terrific primer on duplicate content] Eric Enge has an an extensive background in the SEO industry and is a well respected figure in the search world.
He’s the President of Stone Temple Consulting, located near Boston, and Co-founder of Moving Traffic Inc. You can find most of his published content on the Stone Temple blog as well as Search Engine Watch and SearchEngineLand.
After meeting up for the interview, Eric shared his path in the search industry, offered a cool introduction to duplicate content as well as a taste of what we could expect from the long awaited and controversial session “Black Hat, White Hat and the Best Kept Secrets to Search.” [SES session coverage] Read the rest of this entry »
Michael Gray (follow him on twitter) has certainly earned his stripes in the internet marketing world. Next time you see someone yell @ Matt Cutts (Google’s affable anti-spam executive) from the audience at an SEM conference, there’s a good likelihood it’s GrayWolf.
Always buttoned down with ducks in a row, this guy goes out on a limb for the good of our community and has well-researched goods to back them up. I was pleased to chat with him @ SES Chicago this week by PocketCam Interview. Read the rest of this entry »
[This post is our continuining coverage of SES Chicago 2008] Kimberly Krause Berg is considered a pioneer in the relationship between usability and SEO. She has an extensive background in SEO, design & usability & is the owner of UsabililityEffect.com (2002), Cre8pc.com (1996) & cre8asiteForums (2002). It’s also pretty clear who her favorite blogger is 
. Read the rest of this entry »
Jim Hedger is a writer, producer & broadcaster for Webmaster Radio and hosts the weekly show “Webcology.”
He is a well-known SEO consultant, head blog writer & lead copywriter for MetaMend Search Engine Marketing. After the day’s sessions, I was able to see Jim in action broadcasting the “Drunken Webmaster Roundtable” at Kitty Osheas. It was a riot!
When I sat down with Jim, he was gracious enough to share his blazing path along the SEO trail. He also revealed some embarrassing moments he’s had in live broadcast. One of these anecdotes had to do with mispronouncing one of the guests names. Wouldn’t you know it, I got to witness it first hand! Anyway, here’s my PocketCam video-conversation with the man himself. Read the rest of this entry »
Yesterday at SES Chicago 2008 I met up with Jordan Kasteler a.k.a Utah SEO Pro. Not one to miss a cool opportunity, I whipped out my pocketCam to ask him a few questions. At age 26, Jordan has made quite a name in the search community and consistently contributes valuable content and thought-leadership that can’t be overlooked. Read the rest of this entry »
Take time to research the overwhelmingly huge list of SEO tools out there, and you’ll quickly see there are hundreds (if not thousands), all sorting the very same data. Some cost arms, legs and sometimes skin off the back, but many are appendage-friendly (free).
This SES Chicago session, succinctly titled “SEO Tools,” was moderated by Sage Lewis, Search Engine Watch Expert & President of SageRock.com Read the rest of this entry »
Day two of SES Chicago had me ducking for cover, as razor sharp tips and tools came flying at me from the “Advanced Keyword Research” session of the PPC track. This session, moderated by, Ron Jones, Search Engine Watch Expert & President/CEO, Symetri Internet Marketing was about demystifying keyword research. Read the rest of this entry »
The “We are what we Click: a Conversation With Bill Tancer” session at SES Chicago offered a vital discussion to shed intelligent and practical light into human Internet psyche, through the eyes of two seasoned Search Marketers.
Speakers Bill Tancer (General Manager, Global Research, Hitwise, Author of the book “Click”) and Kevin Ryan (SES Advisory Board Chair and CEO, Motivity Marketing) wasted no time in grabbing the bull by the horns as they asked “How do you bridge the gap between marketers and consumers?” Read the rest of this entry »
