aimClear® Search Marketing Blog

photo credit: Jermz Photography

While it’s obvious that the web is no longer a one-way communication process, it’s less clear where consumers will end up looking for information, with so many more options available than ever before. YouTube, Facebook, Forums, Blogs, AND search engines. Laptops, desktops, mobile devices, home entertainment centers and maybe even your toaster.

“Nothing in search marketing is as certain as change. Ten years ago Google did not exist – now it’s a verb that means searching on the Web.”

The SES San Jose session: “Beyond Googling: Where Will Your Customers Be Searching in Five Years?” looked to address these questions and showcase opportunities. Read the rest of this entry »

Search Engine Strategies San Jose kicked off the C-Suite track with The Adaptive CMO: A New Paradigm for Digital Marketing, featuring a solo presentation from Brian Featherstonhaugh, Chairman & CEO of OgilvyOne Worldwide. Read the rest of this entry »

[Editor's note: This post is our continued dissemination of content from last week's  SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Jennifer Osborne:]

During Day 2 of SES San Jose, Avinash Kaushik, Google Analytics Evangelist, was in fine form discussing Google Analytics changes.

For any of you who have heard Avinash speak you’ll know that he’s an incredibly humorous speaker. But underneath that humor lies wisdom. Even when you think he’s making a joke, if you dissect what he’s saying; underneath, it’s brilliant.

Here are Avinash’s best quotes from his speech and the underlying implication of what he said: Read the rest of this entry »

Many thanks to our corp of bloggers this week in San Jose. Specifically, great job to Todd Mintz, Jennifer Osborne and Charlene Jaszewski and to Matt, Manny, Laura, Nam and Kat back at the office.

There’s noticeably cache’ of additional content these guys (in the androgynous) cranked out, which we’ll share over the next week.  In the mean time, there’s plenty of terrific coverage out there– including my favorites, SEORoudtable and TopRank. There always seems to be a huge amount of during-conference-buzz surrounding Search Engine Strategies gatherings, especially SJ. Read the rest of this entry »

[Editor's note: This post is our continued dissemination of content from this week's SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Todd Mintz:]

With social media marketing, people are part of the marketing process once again. This SES San Jose 2008 session explained the history of SMO (social media marketing) and how savvy pros use this new reality to promote their brands and products. Read the rest of this entry »