Posted by Lauren Litwinka on February 15th 2011 in Interviews, PPC | Be the first to comment!
Brad Geddes is a fella who’s online marketing legacy often precedes him. A trailblazer on the paths of Google Advertising Professionals and Microsoft adExcellence, Brad is an accomplished author and a familiar face on the search conference circuit. In between writing, teaching, and rocking the house, Brad founded an online consulting company, bgTheory.com, as well as CertifiedKnowledge.org, a training and PPC toolset.
Having seen Brad’s presentations & panel discussions at various past industry conferences, I was well aware of his smarts. It wasn’t until meeting him at an infamous aimClear/Clix SchmoozeFest extravaganza in the Windy City last year that I got the chance to chat him up– dude’s wicked down to earth (and also a former New Jerseyian!).
As a precursor to aimClear’s March Road Trip eastward for Search Engine Strategies New York, I had the pleasure of sharing a candid interview with Brad. Questions ranged from shop-talk to top tips to celebrity death predictions (sort of). Read on for the skinny. Read the rest of this entry »
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Posted by Peter Provost on March 31st 2009 in Content | 1 comment
This SES New York 2009 session, “Search Advertising 101,” was especially geared toward the SEO novice, with details on programs from major providers and advice on how to succeed.
The assembled audience was comprised of small business owners, agency representatives and in-house advertising representatives. The panelists provided a well rounded program chock full of sound basic approaches to what can be a very daunting road to travel. Read the rest of this entry »
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Posted by Matt Peterson on March 30th 2009 in Paid Marketing | 3 comments
Political Search: Preparing for Search in 2010 was the “sleeper” session at Search Engine Strategies New York 2009. Gathered together were the search marketing figures directly involved in shaping the American political landscape through the 2008 presidential election, primaries, U.S. senate races and D.C. advocacy groups.
As a search marketer highly interested in politics, I appreciated the historical significance of both the panelist’s body of work and what they shared with the lucky SES audience. What followed was an insiders account of the political search game, personal insight into the symbiotic strands of influence between search and the news media, amusingly clever paid search tactics, and even some career advice. Read the rest of this entry »
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Posted by Peter Provost on March 26th 2009 in Content | Be the first to comment!
Welcome to fabulous New York City. This post is the continuation of aimClearBlog’s coverage of SES NY 2009.
Session: Pardon My Reach: A Snapshot of the Display Ad Marketplace. Synopsis: This session broadened the discussion to include a focused dialog surrounding the topic of display advertising in the media marketplace. The panel addressed new opportunities and realities of heightened competition in a changing media landscape. Read the rest of this entry »
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Posted by Peter Provost on March 26th 2009 in Uncategorized | Be the first to comment!
This session was especially geared toward the search novice, with details on programs from major providers and advice on how to succeed. The assembled audience was comprised of Small business owners, agency representatives and in-house advertising representatives.
The panelists provided a well rounded program chock full of sound basic approaches to what can be a very daunting road to travel. Read the rest of this entry »
Posted in Uncategorized | No Comments »
