Posted by Peter Provost on March 31st 2009 in Content, SES New York 2009 | 1 comment
This SES New York 2009 session, “Search Advertising 101,” was especially geared toward the SEO novice, with details on programs from major providers and advice on how to succeed.
The assembled audience was comprised of small business owners, agency representatives and in-house advertising representatives. The panelists provided a well rounded program chock full of sound basic approaches to what can be a very daunting road to travel. Read the rest of this entry »
Posted in Content, SES New York 2009 | 1 Comment »
Posted by Matt Peterson on March 30th 2009 in Paid Marketing, SES New York 2009 | 3 comments
Political Search: Preparing for Search in 2010 was the “sleeper” session at Search Engine Strategies New York 2009. Gathered together were the search marketing figures directly involved in shaping the American political landscape through the 2008 presidential election, primaries, U.S. senate races and D.C. advocacy groups.
As a search marketer highly interested in politics, I appreciated the historical significance of both the panelist’s body of work and what they shared with the lucky SES audience. What followed was an insiders account of the political search game, personal insight into the symbiotic strands of influence between search and the news media, amusingly clever paid search tactics, and even some career advice. Read the rest of this entry »
Posted in Paid Marketing, SES New York 2009 | 3 Comments »
Posted by Peter Provost on March 26th 2009 in Content, SES New York 2009 | Be the first to comment!
Welcome to fabulous New York City. This post is the continuation of aimClearBlog’s coverage of SES NY 2009.
Session: Pardon My Reach: A Snapshot of the Display Ad Marketplace. Synopsis: This session broadened the discussion to include a focused dialog surrounding the topic of display advertising in the media marketplace. The panel addressed new opportunities and realities of heightened competition in a changing media landscape. Read the rest of this entry »
Posted in Content, SES New York 2009 | No Comments »
Posted by Peter Provost on March 26th 2009 in SES New York 2009 | Be the first to comment!
This session was especially geared toward the search novice, with details on programs from major providers and advice on how to succeed. The assembled audience was comprised of Small business owners, agency representatives and in-house advertising representatives.
The panelists provided a well rounded program chock full of sound basic approaches to what can be a very daunting road to travel. Read the rest of this entry »
Posted in SES New York 2009 | No Comments »
Posted by Manny Rivas on March 25th 2009 in SES New York 2009, Social Media, aimClear | Be the first to comment!
More and more companies are meeting the sexy social media scene with open & loving arms, and rightfully so. Social media is an easy way for brands to distribute content, openly engage an audience and showcase their charming personality.
This SES New York 2009 session will take a look at a few companies on top of their game and the social media tools they use to pimp their brand. Read the rest of this entry »
Posted in SES New York 2009, Social Media, aimClear | No Comments »
Posted by Marty Weintraub on March 24th 2009 in SES New York 2009, Universal Search | Be the first to comment!
Greetings from the Big Apple! This SES New York 2009 session is all about keeping tabs on ever changing advancements in universal & blended search- and what it means for marketing. The moderator is Kevin M. Ryan, SES Advisory Board Chair, CMO, WebVisible, Inc. Read the rest of this entry »
Posted in SES New York 2009, Universal Search | No Comments »
Posted by Manny Rivas on March 24th 2009 in Blogging, SESNY 20009, Social Media | Be the first to comment!
The ever increasing popularity of social media sites YouTube, Flickr, Twitter and Facebook reveal the necessity for brands to connect with their customers in these arenas. This SearchEngineStrategies New York session will touch on advanced tips for increasing online brand awareness & brand equity protection in a shaky economy.
Read the rest of this entry »
Posted in Blogging, SESNY 20009, Social Media | No Comments »
